fbpx
H. Moser & Cie. partners with Alpine

H. Moser & Cie. partners with Alpine Motorsports

February 6, 2024

Alpine Motorsports has signed a partnership agreement with H. Moser & Cie., a trademark of Swiss luxury watchmaker Moser Schaffhausen AG, which comes on board as a Global Partner and will be present across the entirety of Alpine’s motorsports programme, including its Formula One team.

H. Moser & Cie. officially takes up the role of the Timekeeping Partner of Alpine Motorsports across the various disciplines. 

Speaking about the deal, Edouard Meylan, CEO of H. Moser & Cie., commented:

What interests me in collaborations is to explore new territories, to enjoy a journey with others and to share different perspectives. I grew up with my father racing Alpine cars and I always perceived them as underdogs of rally racing, pushing boundaries by stripping cars to their minimum to optimise weight or exploring new materials. As our organisations join forces, I am proud to be able to contribute to Alpine’s ambition of reinforcing its position as a high end sport car brand, and have our community of Moser fans discover why we, at H. Moser & Cie., love Alpine so much.

David Gendry, Chief Commercial Officer of BWT Alpine F1 Team and VP Communications of Alpine Brand, added:

H. Moser & Cie. and Alpine Motorsports is the perfect match. H. Moser & Cie. represents exceptional watchmaking, blending tradition, elegance and cutting-edge technology with a bold attitude. Just like we push boundaries and races on track, H. Moser & Cie. is moved by innovation and commitment. For Alpine and for H. Moser & Cie., every second counts and that’s the recipe for a successful partnership.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

Williams Racings partners with Komatsu
Previous Story

Williams Racing partner with Komatsu

McLaren ropes in Airwallex as latest partner
Next Story

McLaren Racing rope in Airwallex as Official Partner

Latest from F1

Go toTop