H. Moser & Cie. partners with Alpine

H. Moser & Cie. partners with Alpine Motorsports

February 6, 2024

Alpine Motorsports has signed a partnership agreement with H. Moser & Cie., a trademark of Swiss luxury watchmaker Moser Schaffhausen AG, which comes on board as a Global Partner and will be present across the entirety of Alpine’s motorsports programme, including its Formula One team.

H. Moser & Cie. officially takes up the role of the Timekeeping Partner of Alpine Motorsports across the various disciplines. 

Speaking about the deal, Edouard Meylan, CEO of H. Moser & Cie., commented:

What interests me in collaborations is to explore new territories, to enjoy a journey with others and to share different perspectives. I grew up with my father racing Alpine cars and I always perceived them as underdogs of rally racing, pushing boundaries by stripping cars to their minimum to optimise weight or exploring new materials. As our organisations join forces, I am proud to be able to contribute to Alpine’s ambition of reinforcing its position as a high end sport car brand, and have our community of Moser fans discover why we, at H. Moser & Cie., love Alpine so much.

David Gendry, Chief Commercial Officer of BWT Alpine F1 Team and VP Communications of Alpine Brand, added:

H. Moser & Cie. and Alpine Motorsports is the perfect match. H. Moser & Cie. represents exceptional watchmaking, blending tradition, elegance and cutting-edge technology with a bold attitude. Just like we push boundaries and races on track, H. Moser & Cie. is moved by innovation and commitment. For Alpine and for H. Moser & Cie., every second counts and that’s the recipe for a successful partnership.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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