MoneyGram Haas F1 Team have signed a multi-year partnership agreement with Infobip, a global cloud communications platform.
The partnership will see Infobip work towards enhancing the team’s connection with their fans worldwide. Infobip will create “richer, more interactive fan journeys” by combining platforms such as WhatsApp, Rich Communication Services (RCS), and in-app messaging through AI to deliver interactive experiences, including marketing and fan engagement.
The American F1 team aim to use Infobip’s technology to connect with their fans in a more personalised way both on and off the track.
On the partnership, Ayao Komatsu, Haas’ Team Principal, commented:
“As an engineering firm at heart, Infobip understands what it takes to continue to innovate and deliver results week in, week out. Infobip has grown quickly and has become a global leader and such drive is something we appreciate, given MoneyGram Haas F1 Team’s ambitions as a team with a growing global fanbase.”
Ivan Ostojic, Chief Business Officer at Infobip, added:
“From Austin to Miami, Infobip helps brands stay in pole position by providing rich conversational experiences that enhance customer loyalty and drive growth. Our data shows that RCS traffic has grown exponentially over the last two years in North America and globally, and the channel has the potential to be transformational for customers. By supporting the team in using such channels and providing richer and more interactive experiences, we will help bring fans closer to the action.“
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