American Formula One team Haas have announced peer-to-peer NFT marketplace OpenSea as their Official NFT Marketplace Partner.
The partnership will see OpenSea and Haas work on branded NFT collections, develop utility to get closer to the fans and also work on other fan experiences. The deal will also put the OpenSea logo on the Haas race car.
Shiva Rajaraman, VP of Product at OpenSea, commented:
“NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways.
“NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways.
“We’re looking forward to bringing innovative collections to life with the Haas F1 Team, building new experiences for their community of dedicated fans, and providing new ways for everyone to get even closer to the action.“
Guenther Steiner, Team Principal of Haas F1 Team, said:
“We’ve waited to find the right partner in the NFT space and in OpenSea we’ve found exactly that. It’s going to be exciting for us to take our first steps into the NFT environment and engage with OpenSea’s passionate community. We have some fun ideas on how we can do things differently.
“To be guided by OpenSea on our collections and fan engagement opportunities, we know we’ll be in good hands as they’re not only connected to all the key players but they’re an industry leader with innovation at the forefront of all they do.“
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