TGR Haas F1 Team extend Vellamo partnership

TGR Haas Formula One Team have announced a multi-year extension of their partnership with Vellamo, a Finnish natural mineral and spring water brand, which will thus remain their Official Hydration Partner.

The extended agreement will also move Vellamo’s branding to the rear-wing mirrors of the Haas race cars, along with increasing its visibility across other team assets. Vellamo bottles will continue to be used by the Haas drivers, with the company aiming to gain further international visibility with the renewed partnership.

Ayao Komatsu, Team Principal at TGR Haas F1 Team, commented:

“Since joining last year, Vellamo has become a valued part of our operation, supporting everyone across the team, while sharing our commitment to performance and continuous improvement. This expanded collaboration reflects the strength of the relationship we’ve built together, and we’re excited to continue pioneering the importance of hydration within the sport.”

Teemu Oksa, Chief Executive Officer at Vellamo, added:

“What began as a partnership centered around hydration has evolved into a true collaboration built on shared values. TGR Haas F1 Team represents performance, determination, and the courage to compete against the very best in the world. Those same principles have guided Vellamo from a small Finnish water brand to one of the fastest-growing premium water brands globally. Extending this partnership is a natural next step as we continue expanding globally. Together, we are demonstrating that premium hydration is an essential part of peak performance, whether in the cockpit, the garage, or the hospitality environment.  

“One of the aspects of this partnership we are most proud of is bringing creativity and storytelling into the Formula 1 paddock through our unique race-specific water bottles. Inspired by the culture, heritage, and character of selected grand prix destinations, these bespoke designs pay homage to each host location while creating a distinctive connection between the sport, the fans, and the places Formula 1 visits. We look forward to continuing to push the boundaries of what a brand partnership can be. We are excited about what the future holds and proud to continue this journey alongside the TGR Haas F1 Team.”