Hard Rock International signs multi-year partnership.
South Florida Motorsports has announced a multi-year partnership with Hard Rock International, with the latter joining as a Founding Partner of the Miami race.
Hard Rock already serves as the naming rights partner of the Hard Rock Stadium which is the current home of the Miami Dolphins, the University of Miami football team, and the Miami Open, and will be hosting the inaugural Miami Grand Prix later this year in May.
As a founding partner, Hard Rock will not only receive enhanced branding across the Miami Grand Prix’s digital network and TV-visible trackside signage but also work on various fan engagement activities. Hard Rock will also create an exclusive, custom-made Miami Grand Prix light show.
Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix, commented:
“We are excited to have Hard Rock’s global iconic brand as a founding partner of the Formula 1 Crypto.com Miami Grand Prix. The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring International musical artists, and a high-energy Miami vibe with beach cabanas and resort-style pools.”
Jim Allen, Chairman of Hard Rock International, added:
“Hard Rock is proud to partner with the Formula 1 Crypto.com Miami Grand Prix on this international event.
“With venues in 70 countries around the world, we welcome the spotlight right here in South Florida where our flagship Guitar Hotel is located.”
Additionally, the Seminole Hard Rock Hotel & Casino Hollywood, which is located 15 minutes from the Miami International Autodrome, will also host an official race-weekend kick-off party.
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