Harry Kane joins OxeFit as investor and ambassador

English professional footballer Harry Kane has joined fitness AI and robotics firm OxeFit as an athlete investor.

The 29-year-old is also set to serve as an ambassador for OxeFit. 

Speaking about the development, Kane commented:

“I’ve always been focused on being the best player I can be, and that means making solid gains in other aspects of my life beyond the pitch. For me, nutrition and fitness are two areas that don’t have a one-size-fits-all playbook, and this is something OxeFit understands.

“What impressed me most about OxeFit is not only the science behind the physical products, but the combination of robotics and content working together to deliver a truly customised training experience. This is why I invested and why I will serve as an ambassador for the brand. It’s truly one-of-a-kind.“

Rab Shanableh, CEO, OxeFit, said:

“We’re thrilled to have Harry Kane join the OxeFit investor team as we continue to develop our fitness ecosystem with the most advanced science and technology. In addition to our many other pro-athlete investors, Mr. Kane using the OxeFit smart gym and online content as part of his Premier League football training further validates OxeFit’s smart technology and the unique versatility of our customised training capabilities.“