Harry Kane and Skechers announce lifetime boot deal

English professional footballer Harry Kane has announced a lifetime global boot deal with footwear company Skechers with the unveiling of his new Skechers boots: the SKX_01.

The 30-year-old was seen wearing a masked version of the Skechers boots throughout the pre-season and during his Bayern Munich debut last Saturday.

Kane’s lifetime partnership with Skechers extends beyond the pitch: the England men’s national football team captain will be at the forefront of the brand’s first football boots, launching in the UK and Europe in September, and will appear in a multi-platform marketing campaign as a Skechers brand ambassador.

Speaking about his new lifetime deal with the US-based company, Kane said: 

“It’s definitely a time of transition in my career and I’m thrilled to announce my signing with Skechers just as I’m making a big move. Ever since meeting the design team and seeing the boots for the first time, I felt confident that Skechers was onto something special. I’ve been wearing the boots for weeks, scoring in them in preseason. They’re unlike anything I’ve experienced before. Own it, own who you are. Own what you want to achieve. And that’s what I feel like I’ve done throughout my whole career. They’re the main messages I think my partnership with Skechers sends to people in general all around the world. I wouldn’t back a brand or gear if I didn’t 100% believe in it. This is the real deal.”

Michael Greenberg, President of Skechers, added: 

“We’ve been developing Skechers Football boots for some time and as we perfected the design, we enlisted players to test them and offer feedback—including one of the best on the pitch, the great Harry Kane. Harry had the entire football world following his every move over the last few weeks and his determination, skill, and leadership align perfectly with our plans for the sport. He already feels like part of the Skechers family. This first boot is just the beginning with more innovative Skechers Football boots featuring our signature comfort and performance technologies on the way.”

Skechers Football launches in early September at www.skechers.co.uk/football and www.skechers.de/football as well as at select Skechers retail stores and select specialty football retailers across the UK and Europe. Football fans can get behind-the-scenes access to Skechers Football product launches and more by following @skechersfootball on Instagram and TikTok.

According to Yahoo Finance, the global football boot market is currently valued at US$20 billion and forecast to grow to approximately US$28 billion by 2028. Manhattan Beach, California-based Skechers is set to go head-to-head with established competitors like Nike, Adidas and Puma.