Himalaya Wellness inks deal with Indian women’s national ice hockey team

Personal care brand Himalaya Wellness has announced a partnership with the Indian women’s national ice hockey team.

The partnership was launched with Himalaya Wellness’ #StrongWomenSoftSkin campaign, which focused on celebrating women who “push boundaries and face challenges with resilience” while promoting the brand’s Cocoa Butter Intensive Serum Body Lotion.

The Indian team recently finished third at the 2025 IIHF Women’s Asia Cup, taking home the bronze medal, which is their best-ever finish at the Asia Cup.

Harjinder Singh, General Secretary, Ice Hockey Association of India, said:

“Playing on ice demands exceptional strength, focus, and resilience. Our partnership with Himalaya Wellness feels like a perfect match — their philosophy of care and protection mirrors our approach to training and performance, where we push boundaries and stay strong even in the harshest conditions.”

Rajesh Krishnamurthy, Business Director, Consumer Products Division, Himalaya Wellness, commented:

“Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience – values that have always been at the heart of Himalaya Wellness. Through this collaboration, we aim to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way. This campaign with the Indian Women’s Ice Hockey Team truly reflects what our product stands for – endurance, care, and protection that last even in the toughest conditions. It also reinforces our commitment to innovation rooted in nature and aligned with evolving consumer needs.”

Sunita Murthi, Co-Founder, Chapter 5, added:

“The idea was to create a narrative that connects the spirit of sport with personal care. #StrongWomenSoftSkin shows that just as athletes rely on resilience and endurance to face challenges, the skin too deserves care that stands strong in every condition.”