Hrithik Roshan joins RuPay Prime Volleyball League as brand ambassador

Bollywood star Hrithik Roshan has been roped in as a brand ambassador by the RuPay Prime Volleyball League (PVL) ahead of its upcoming third season.

The new PVL season is set to get underway from February 15, 2024, and will be broadcast live on the Sony Sports Network. The third season will see the following nine teams feature: Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors and Delhi Toofans. 

The RuPay Prime Volleyball League is co-owned by Indian sports marketing firm Baseline Ventures.

Speaking about bringing Roshan on board as a PVL brand ambassador, Tuhin Mishra, Managing Director & Co-Founder, Baseline Ventures Pvt Ltd, commented:

“We are delighted to have Hrithik Roshan join us as our brand ambassador for the next edition. The actor has redefined the meaning of athleticism and fitness over the years and has been a true source of inspiration for many of our athletes. He has been quite vocal about the need to maintain physical and mental fitness, and hence we wanted a star personality such as him to be associated with our product. His presence will not only add glamour to RuPay Prime Volleyball League powered by A23, but it will also make the overall product even more exciting and adventurous. We cannot wait for the third season to kick off.“

Roshan added:

“I’m thrilled to be a part of the third edition of RuPay Prime Volleyball League powered by A23. My congratulations to the visionary team of Baseline Ventures, Sony Pictures Network & Sony Liv for putting up two remarkable seasons of premium Volleyball that have gripped India. I’m amazed with the growing viewership and I’m positive that together we shall deliver yet another season of aspirational sporting opportunities to the youth of our country. The future of Volleyball seems bright in India and I look forward to discover newer talents through the course of the league.“