Aditya ChaudhuriThe International Cricket Council (ICC) has announced a new partnership with FanCode’s merchandising brand FanCode Shop, which becomes the Official Retail Partner for the upcoming ICC Men’s Cricket World Cup, which is scheduled to be held in India later this year.
FanCode Shop has been the ICC’s Official Merchandise Partner in India since 2022 and provides fans and enthusiasts with the largest range of official ICC merchandise and accessories in the country. The new agreement will see FanCode Shop work towards creating official fan merchandise and accessories for the upcoming World Cup. FanCode Shop will also have in-venue outlets at the host venues, which will have official merchandise of all ten teams.
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Anurag Dahiya, Chief Commercial Officer, ICC, commented:
“We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part of it.”
Prasana Krishnan, Co-Founder, FanCode, added:
“India is home to the largest base of cricket fans and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
