The International Cricket Council (ICC) has announced a new partnership with FanCode’s merchandising brand FanCode Shop, which becomes the Official Retail Partner for the upcoming ICC Men’s Cricket World Cup, which is scheduled to be held in India later this year.
FanCode Shop has been the ICC’s Official Merchandise Partner in India since 2022 and provides fans and enthusiasts with the largest range of official ICC merchandise and accessories in the country. The new agreement will see FanCode Shop work towards creating official fan merchandise and accessories for the upcoming World Cup. FanCode Shop will also have in-venue outlets at the host venues, which will have official merchandise of all ten teams.
Also Read – 2023 ICC Men’s Cricket World Cup Sponsors
Anurag Dahiya, Chief Commercial Officer, ICC, commented:
“We are delighted to be extending our partnership with FanCode and giving cricket fans in India access to our best range of merchandise yet. Cricket World Cup fever will take India by storm and every single cricket fan in India will be part of it.”
Prasana Krishnan, Co-Founder, FanCode, added:
“India is home to the largest base of cricket fans and we want to offer world-class sports merchandise that reflects their pride for the sport and the teams they support. The wide array of merchandise ensures there is something for every sports fan to showcase their fandom.”
Premier League Gameweek 17 returns with another set of interesting and exciting fixtures. The big…
Italian football club AS Roma have announced a new partnership agreement with Hungary-based low cost…
Tennis Australia has announced a new partnership agreement with yoghurt brand YoPRO, who will join…
One day of a normal Manchester United is all we ask. But it’s never going…
Bad weather conditions in Lucknow meant that the fourth T20I between India and South Africa…
Here, we look at the six most expensive trades of the latest mini-auction ahead of…