Ilkay Gündogan: Brand Endorsements

This article contains information regarding the brand endorsement deals of German professional footballer Ilkay Gündogan.

Ilkay Gundogan’s brand endorsements—Adidas, AWOL Vision, Sorare, Westwing, eFootball, Phillips, OKX, Mr Porter, Nike

Ilkay Gündogan: Current endorsements

Adidas

Gündogan became an Adidas-sponsored athlete in March 2015 after four years with rival company Nike.

The FC Barcelona midfielder started his Adidas journey with the Solar Red Adidas F50 Adizero 2015 boots. Since December 2023, Gündogan has switched to Predator boots. 

AWOL Vision

Founded in 2022 in Delray Beach, Florida, AWOL Vision is a tech company bringing high-quality home theatre solutions into living rooms.

Ahead of UEFA Euro 2024, in April 2024, the company announced its collaboration with Gündogan, roping him in as a brand ambassador in time with the launch of the “BIG MOMENTS MADE BIGGER” product campaign in Germany.

Sorare

Developed in 2018 by Nicolas Julia and Adrien Montfort, Sorare is a fantasy sport cryptocurrency-based video game.

In 2024, Gündogan joined Sorare as one of its official brand ambassadors. 

Westwing

Westwing is a German e-business and stationery retailer headquartered in Munich.

Westwing roped in Gündogan as a brand ambassador in May 2024, ahead of Euro 2024.

eFootball

eFootball (formerly Pro Evolution Soccer or PES) is a series of association football simulation video games developed and published by Konami.

Apart from having a multi-year deal in place with his current club, FC Barcelona, Konami also has a dedicated deal in place with Gündogan as part of its bigger marketing strategy. 

Phillips “Ambilight TV”

The “Ambilight” feature is an intelligent lighting technology developed by Philips primarily to optimise the television experience.

In February 2024, Gündogan became a member of the “Ambilight TV” family. 

Ilkay Gündogan: Past Deals

OKX

In March 2023, OKX, a tech and Web3 company and home to the world’s second-largest cryptocurrency exchange by trading volume, announced that it was partnering with Gündogan along side his then-clubmates Alex Greenwood, Jack Grealish, and Ruben Dias to create unique experiences for Man City fans in the “OKX Collective” metaverse.

Mr Porter

Mr Porter is an online retailer for men’s luxury wear. In March 2021, it announced the signing of Gündogan as a brand ambassador. 

Nike

Nike, the world’s largest athleticwear and footwear corporation, and Gündogan had a four-year run as partners from 2011 to 2015 before the latter decided to go with Adidas midway through 2015 as his sole footwear and apparel sponsor.