Aditya ChaudhuriInter Miami CF and JPMorgan Chase have announced a multi-year partnership agreement, which will rename the former’s stadium to “Chase Stadium” as per the deal’s naming rights component. JPMorgan Chase will also become an Official Main Partner of the Major League Soccer (MLS) club.
The two parties will also work on different methods to grow the communities and “drive sustainable impact across the region.” JPMorgan Chase will enjoy prominent branding throughout the Inter Miami stadium, both on the interior as well as the exterior of the venue. The club will also launch the “JP Morgan Suite Level” and VIP Entrance in accordance with the agreement.
Xavier Asensi, Chief Business Officer, Inter Miami CF, said:
“Inter Miami is honoured to partner with the country’s largest bank, JPMorgan Chase. We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.
“When it comes to partnerships, we believe in quality, and we are thrilled to kick off an exciting campaign ahead alongside an impactful partner like Chase.“
Daniel Pinto, President and Chief Operating Officer, JPMorgan Chase, added:
“Inter Miami CF and JPMorgan Chase are two global brands that share a common goal of uniting communities and people around the world. We not only do business throughout Miami and South Florida, the region is home to many of our employees, customers and community partners. Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we’re excited to play an even bigger role in the region’s vibrant economic growth.“
Carla Hassan, Chief Marketing Officer, JPMorgan Chase, said:
“Inter Miami CF has become one of the most recognizable and innovative brands in sports, and they have developed and executed a vision for on and off the field excellence. Their fans are passionate, committed, and proud that Inter Miami CF represents the unique and diverse identity of the area. JPMorgan Chase wants to be a part of this journey, reflecting our long-standing presence serving the people of Miami and South Florida at all levels. Together, our two brands will work to lift and inspire our shared community.“
