Inter Milan head to Saudi Arabia with Zain KSA partnership

FC Internazionale Milano, commonly referred to as Inter Milan, have announced their first-ever partnership in Saudi Arabia following a deal with innovative tech provider Zain KSA, roping it in as their Official Regional Partner.

The deal will see Zain KSA gain branding presence across official Inter Milan assets. The two parties will work together on various digital experiences for the fans in Saudi Arabia. The partnership will also see Inter Milan fans in Saudi Arabia be able to use Zain KSA’s 5G experiences through personalised home packages and special-edition Inter-themed routers.

Alessandro Antonello, CEO, FC Internazionale Milano, commented:

“We are very happy to announce our first regional partnership in Saudi Arabia, a key market for developing the Inter brand and one that has shown growing enthusiasm for Inter. Besides being our first partnership in the Saudi Arabia market, this collaboration with Zain KSA also enables us to join forces with a brand that, like Inter, views innovation and care for their community as two fundamental pillars of their growth strategy.“

Eng. Maher Al-Fawaz, Chief Sales Officer at Zain KSA, added:

“This partnership with FC Internazionale Milano aims to promote a culture of sports in the Kingdom in line with our goals to promote a dynamic, connected and vibrant society. This innovative collaboration meets the growing aspirations of football fans in the Kingdom, attracts international clubs to have activities in Saudi Arabia and reflects our commitment to contribute to the empowerment of the sports ecosystem in Saudi Arabia.”

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