This article contains information regarding the organisations enjoying a strong branding presence across Star Sports’ assets as the official broadcast sponsors of the 2024 Indian Premier League season.
Indian fantasy sports platform Dream11 has returned for another season of IPL action as the official co-presenting sponsor for Star Sports, the tournament’s official broadcast partner. The deal was announced a week ahead of the first IPL match in March 2024.
Vimal, a chewable tobacco brand owned by Manikchand Group, has also come back this year after partnering Star Sports as an official sponsor during the 2023 IPL edition.
In March 2024, Charged by Thums Up, a Coca-Cola brand, was announced as an official sponsor by Star Sports for IPL 2024. Charged by Thums Up was one of the official sponsors for Star Sports during the 2023 IPL season as well.
Groww, a Bengaluru-based investment platform, was roped in as an official sponsor by Star Sports ahead of IPL 2024.
In March 2024, Indian multinational electrical equipment company Havells was also announced as one of the new sponsors by Star Sports for IPL 2024.
Dairy Milk, a British brand of milk chocolate manufactured by Cadbury, has returned for another year as an official sponsor for IPL 2024, having also sponsored the 2023 edition.
Following on from its 2023 deal, RuPay Credit, an Indian multinational financial services and payment service system conceived and launched by the National Payments Corporation of India (NPCI), returns as an official Star Sports sponsor for IPL 2024.
Dettol, a brand line of products used for disinfection and as an antiseptic owned by British company Reckitt, was roped in by Star Sports ahead of IPL 2024.
In March 2024, Indian multinational food corporation Parle, which was also an official broadcast sponsor during IPL 2023, was roped in again by Star Sports for another season.
Joy, a Kolkata-based personal care products company, was announced in March 2024 as one of the new official broadcast sponsors of IPL 2024 by Star Sports.
PayZapp, an online payments app from HDFC Bank, was also roped in as an official broadcast sponsor ahead of IPL 2024 by Star Sports.
Hide & Seek, a chocolate chip cookies brand by Parle, jumped on board as an official broadcast sponsor during the first weekend of the tournament in March 2024.
Amul, the largest producer of milk and milk products in the world, was roped in in March 2024 as an official broadcast sponsor by Star Sports.
After acting as an official sponsor of Star Sports for IPL 2023, Indian multinational paint company Asian Paints has returned again for the 2024 IPL season after Star Sports announced the deal in March.
During the first weekend of IPL 2024, Star Sports roped in Harpic, a toilet cleaner brand owned by British company Reckitt, as an official broadcast sponsor for IPL 2024.
Alongside Harpic, Vanessa, a personal care products brand, was also announced as one of the new official broadcast sponsors for IPL 2024 by Star Sports.
In March 2024, Star Sports inked an official broadcast sponsorship association with Real Fruit Power, a preservative-free juice product brand by Dabur.
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