Mandhana teams up with Groom India

Salon brand Groom India, who own Naturals Salon, has roped in Indian cricketer Smriti Mandhana as their brand ambassador. Mandhana will be launching Groom India’s D2C skin care products in May 2024. The brand states that Mandhana is a ‘symbol of determination, authenticity, and empowerment and through the partnership they reaffirm their commitment to championing diversity and celebrating individuality.’

Smriti Mandhana, commented,

“I am honoured to be associated with Naturals, a brand that shares my passion for empowering individuals and celebrating diversity. As someone who believes in the power of authenticity and self-expression, I am excited to embark on this journey with Naturals skin care beauty products and inspire individuals to embrace their natural beauty.”

Veena Kumaravel, co-founder, Naturals Salons, said,

“We are thrilled to add Smriti Mandhana to the Naturals family as our brand ambassador. Her remarkable journey and unwavering spirit resonate deeply with our values, and we are excited to collaborate with her to inspire con?dence and self-expression in individuals across the country. Her remarkable journey as a cricketer and role model resonates deeply with Naturals audience, reinforcing the message of self-belief, perseverance, and triumph over adversity.”

CK Kumaravel, co-founder and CEO, Naturals Salon, added,

“I am thrilled to announce that Smriti Mandhana, the winning captain of RCB, the champion of WPL, will be leading our charge as we embark on our ‘transformation’ journey. Our venture into the skin care products realm signi?es a pivotal stride towards our forthcoming era of portfolio growth. In May 2024, we eagerly anticipate unveiling our visionary business strategy alongside the esteemed presence of Smriti Mandhana, presenting our product brand to the world with newfound vigour and purpose.”