Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across JioCinema’s assets as the official digital streaming partners of the 2024 Indian Premier League season.
Associate Sponsors
PayZapp by HDFC Bank
PayZapp, an online payments platform from HDFC Bank, has been roped in as an associate sponsor by JioCinema for IPL 2024.
Charged by Thums Up
Charged by Thums Up, a Coca-Cola brand, has come on board as an associate sponsor for JioCinema for the ongoing IPL season.
SBI
State Bank of India (SBI), an Indian multinational public-sector bank and financial services statutory body, has also been roped in by JioCinema as an associate sponsor for the ongoing IPL season.
Dalmia Cement
In March 2024, JioCinema, the official digital streaming partner of the IPL, announced a sponsorship agreement with Dalmia Cement, roping it in as an associate sponsor for IPL 2024.
Britannia
Ahead of IPL 2024, JioCinema roped in Britannia Industries Limited, an Indian multinational food products company known for its biscuits, breads, and dairy products, as an associate sponsor for the season.
CRED
Founded in 2018 as a reward-based credit card payments app, CRED, an Indian fintech company headquartered in Bangalore, renewed its partnership with JioCinema ahead of the 2024 IPL season.
Jindal Steel and Power Limited
Part of OP Jindal Group, Jindal Steel and Power Limited (JSPL), an Indian steel company based in New Delhi, is also acting as an associate sponsor for the 2024 IPL season after signing a partnership deal with JioCinema.
Hide & Seek
Hide & Seek, a range of biscuits made by Indian multinational food corporation Parle Products, signed a partnership agreement with JioCinema to become an associate sponsor for the 2024 IPL season.
Pepsi
Ahead of IPL 2024, Pepsi, a carbonated soft drink manufactured by PepsiCo, also signed an associate sponsorship agreement with JioCinema.
Haier
Following last year’s partnership, Haier Appliances India, a global appliances brand, announced its partnership with JioCinema as an associate sponsor for the IPL in March 2024.
Upstox
Upstox, an Indian trading and investment platform, has also come on board as a digital streaming partner for IPL 2024.
As part of the deal, Upstox has launched its latest marketing campaign titled “Cut the Kit Kit, Get in the Market”. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right.
