IPL 2024: Digital Streaming Partners

This article contains information regarding the organisations enjoying a strong branding presence across JioCinema’s assets as the official digital streaming partners of the 2024 Indian Premier League season.

Associate Sponsors

PayZapp by HDFC Bank

PayZapp, an online payments platform from HDFC Bank, has been roped in as an associate sponsor by JioCinema for IPL 2024.

Charged by Thums Up

Charged by Thums Up, a Coca-Cola brand, has come on board as an associate sponsor for JioCinema for the ongoing IPL season. 

SBI

State Bank of India (SBI), an Indian multinational public-sector bank and financial services statutory body, has also been roped in by JioCinema as an associate sponsor for the ongoing IPL season. 

Dalmia Cement

In March 2024, JioCinema, the official digital streaming partner of the IPL, announced a sponsorship agreement with Dalmia Cement, roping it in as an associate sponsor for IPL 2024.

Britannia

Ahead of IPL 2024, JioCinema roped in Britannia Industries Limited, an Indian multinational food products company known for its biscuits, breads, and dairy products, as an associate sponsor for the season. 

CRED

Founded in 2018 as a reward-based credit card payments app, CRED, an Indian fintech company headquartered in Bangalore, renewed its partnership with JioCinema ahead of the 2024 IPL season. 

Jindal Steel and Power Limited

Part of OP Jindal Group, Jindal Steel and Power Limited (JSPL), an Indian steel company based in New Delhi, is also acting as an associate sponsor for the 2024 IPL season after signing a partnership deal with JioCinema. 

Hide & Seek

Hide & Seek, a range of biscuits made by Indian multinational food corporation Parle Products, signed a partnership agreement with JioCinema to become an associate sponsor for the 2024 IPL season. 

Pepsi

Ahead of IPL 2024, Pepsi, a carbonated soft drink manufactured by PepsiCo, also signed an associate sponsorship agreement with JioCinema. 

Haier

Following last year’s partnership, Haier Appliances India, a global appliances brand, announced its partnership with JioCinema as an associate sponsor for the IPL in March 2024.

Upstox

Upstox, an Indian trading and investment platform, has also come on board as a digital streaming partner for IPL 2024. 

As part of the deal, Upstox has launched its latest marketing campaign titled “Cut the Kit Kit, Get in the Market”. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right.