This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Rajasthan Royals (RR) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
In March 2026, Waaree Energies – a prominent Indian manufacturer and exporter of solar photovoltaic (PV) modules – were unveiled as the title sponsor of Rajasthan Royals ahead of the 2026 season of the Indian Premier League.
Under the agreement, Waaree Energies will occupy the front-of-jersey position across Rajasthan Royals’ matchday and training kits.
The partnership will also extend across the franchise’s digital platforms, fan engagement initiatives, and integrated marketing campaigns throughout the season.
JK Lakshmi Cement – a leading Indian cement manufacturer – has been unveiled as the principal sponsor of Rajasthan Royals for the 2026 season of the Indian Premier League.
Under the agreement, JK Lakshmi Cement will occupy the front-of-jersey position on Rajasthan Royals’ match kits, one of the most premium and visible branding assets in the IPL.
The association will also extend across training apparel, official merchandise, and the franchise’s digital and on-ground ecosystems throughout the season.
In March 2026, Rajasthan Royals announced a new commercial partnership with Oaksmith Packaged Drinking Water, which came on board as an official partner ahead of the 2026 season of the Indian Premier League.
As part of the agreement, Oaksmith’s branding will feature on the top right chest of the Royals’ matchday jersey, ensuring consistent on-field visibility throughout the tournament.
The partnership will also extend beyond traditional sponsorship assets, with the brand set to activate through a mix of digital campaigns and fan engagement initiatives anchored around its platform, Oaksmith Style Studio.
Ahead of IPL 2024, the Royals inked a sponsorship agreement with the Reliance-owned Indian telecom giant, Jio.
As part of the deal, Jio acts as the principal partner of the Royals, with its logo featuring on the leading arm of their matchday shirt.
Ahead of the 2026 season, Jio extended their deal with RR. As part of the extension, RR fans can now get 1 month free with every 3-month JioHome recharge.
In July 2023, Red Bull became a principal partner of the Royals after announcing a “grassroots plans and innovation” partnership.
As part of the deal, the Royals have roped in mental conditioning coaches from Red Bull, while also using its grassroots cricketing ventures as a scouting hub.
EcoLink, Signify’s consumer electricals brand, announced its partnership with Rajasthan Royals as a principal partner ahead of the 2026 Indian Premier League (IPL) season.
As part of the agreement, EcoLink will feature on Rajasthan Royals’ player headgear, including helmets and caps, offering high-frequency on-field visibility across the tournament.
The partnership will also extend beyond broadcast exposure, with a series of integrated activations spanning digital campaigns, fan engagement initiatives, and in-stadium experiences.
Goel TMT, an Indian steel manufacturing firm, renewed its partnership with the 2008 IPL champions in March 2023.
The current deal entails Goel TMT acting as an associate sponsor of the Royals with the two parties signing an extension deal ahead of IPL 2025. As part of the deal, the Goel TMT logo will feature on both sides of the Royals’ playing trousers.
Human Mobile Devices, a Finnish mobile tech innovator, has been associated with the Royals as their Official Smartphone Partner since the 2024 IPL season.
In March 2026, HMD renewed its association with RR for the 2026 IPL season.
Under the terms of the agreement, HMD branding will appear on the back of Rajasthan Royals players’ helmets throughout the 2026 season.
In March 2026, Budweiser 0.0 announced its entry into the ongoing 2026 IPL season through a multi-franchise partnership with five teams, including the Rajasthan Royals.
The AB InBev-owned beverage is collaborating with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals as part of a strategy designed to establish a strong presence across multiple regional fan bases within India’s leading T20 competition.
The Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner of several teams in the tournament, including the Royals.
The two parties last renewed their partnership agreement in March 2022.
In March 2026, One MobiKwik Systems Ltd entered into a partnership with the Rajasthan Royals, naming the fintech platform as the team’s official payments partner for the 2026 IPL season.
The association marks MobiKwik’s first foray into sports partnerships and will span co-branded campaigns, in-stadium activations, and integrations across digital and in-app platforms.
Through this collaboration, the fintech platform will promote its unified payments interface (UPI) services, along with credit offerings such as instant personal loans.
In February 2024, the Royals announced Jaipur-based Poornima University as their official university partner.
As per the deal, the university’s logo features on the RR caps and helmets. On-ground activations are also carried out at the university’s campus in accordance with the agreement.
Amul Protein, a product division of Indian dairy giant Amul, signed a partnership agreement with the Royals in March 2025, coming on board as their official protein partner.
The two sides renewed their partnership during the ongoing IPL 2026 season. As part of the deal, customers can avail a 10% discount on Amul Protein products at the time of checkout by using the coupon code “RR10”.
In April 2026, Rajasthan Royals and OpenAI, the maker of ChatGPT, announced signing a partnership agreement. This collaboration is part of a broader push by OpenAI to integrate its AI tools directly into the Indian Premier League (IPL) fan experience, moving beyond traditional sponsorship.
Olio Pizza, from the house of Bengaluru-based food and beverage brand Curefoods, announced its collaboration with the Royals in March 2025.
The partnership entails branding initiatives at Royals home games as well as the “Olio Dugout”, a flagship Royals-themed sports café that aims to serve as a hub for the team’s fan base, featuring an extensive co-branded menu, a dedicated merchandise store, fan activations, and matchday watch parties.
The two parties renewed their partnership agreement in April 2026, during the ongoing 2026 IPL season.
Mumbai-based tyre manufacturer BKT (Balkrishna Industries Limited) has been a long-term partner to the Rajasthan Royals. BKT has been their official tire partner since 2021.
Although BKT sponsors seven other franchises, for RR, BKT also acts as an official partner, with its logo featuring on the back of the team’s matchday shirt.
In April 2024, amidst the 2024 IPL season, Indian multinational beverage and bottled water company Bisleri signed a partnership agreement with five teams—including the Rajasthan Royals—to become their official hydration partner.
JSW Paints, a subsidiary of the JSW Group, is an Indian paint company. It partnered with the Royals and four other IPL franchises ahead of the tournament’s 2025 edition. This association adds to the sponsorship portfolio of the teams with special emphasis on creativity and vibrant branding.
In March 2026, BGauss Electric Scooters – a leading electric vehicle brand under the RR Global Group – partnered with the Rajasthan Royals as their official EV partner for the 2026 IPL season.
The collaboration includes extensive social media content, featuring “BG Bhai” campaigns and high-energy video content showcasing the scooters with the team.
In April 2026, Travalate – an emerging Indian lifestyle and travel gear brand – partnered with the Rajasthan Royals as their official luggage partner for the 2026 IPL season.
Through this collaboration, Travalate will focus on providing team gear and engaging fans through social media posts.
JetSynthesys’ Nautilus Mobile, renowned for its Real Cricket video game series, announced a partnership with the Royals in August 2024.
The collaboration marked the introduction of a new, officially licensed mobile cricket simulation game featuring the Royals.
Ahead of IPL 2024, Big Ant Studios, a Melbourne-based Australian video game developer, was roped in as an official partner by the Royals.
This collaboration introduced an officially licensed mobile cricket simulation game featuring the Royals, aimed at enhancing fan engagement through digital, gaming-based experiences.
Cricket Icons is a specialised sports collectibles brand launched by the Pune-based startup Infinity Toy Tronics (ITT). It is primarily known for creating India’s first line of officially licensed cricket action figures and miniatures.
According to the Royals’ official website, they’ve signed a new deal with the sports collectibles brand ahead of the 2026 IPL season, making it one of their official licensees.
In April 2026, Vany Sports Wear – an Indian design-led sportswear brand – was announced as the official merchandising and kitting partner for the Rajasthan Royals for the IPL 2026 season.
As part of the deal, Vany Sports will exclusively manufacture the 2026 Rajasthan Royals match jerseys (player and replica editions), fan jerseys, and casual wear like polos and oversized tees.
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