Here, we look at the organisations enjoying a strong branding presence across the assets of the Rajasthan Royals (RR) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
In March 2026, Waaree Energies, an Indian manufacturer and exporter of solar photovoltaic (PV) modules, was unveiled as the RR title sponsor ahead of the 2026 IPL season.
Under the agreement, Waaree Energies occupies the front-of-jersey position on the Royals’ matchday and training shirt. The partnership also extends across the franchise’s digital platforms, fan engagement initiatives, and integrated marketing campaigns.
JK Lakshmi Cement, an Indian cement manufacturer, was unveiled as a principal sponsor of the Rajasthan Royals for the 2026 IPL season.
Under the agreement, JK Lakshmi Cement’s logo features on the back of the RR matchday shirt. The association also extends across RR training apparel, official merchandise, and digital and on-ground ecosystems throughout the season.
In March 2026, the Royals announced a commercial partnership with Oaksmith Packaged Drinking Water, which came on board as an official partner ahead of the 2026 IPL season.
As part of the agreement, Oaksmith’s branding features on the top-right chest of the Royals’ matchday jersey. The partnership also extends beyond traditional sponsorship assets, with brand activation through a mix of digital campaigns and fan engagement initiatives, with Oaksmith Style Studio also part of the agreement.
Ahead of IPL 2024, the Royals inked a sponsorship agreement with the Reliance-owned Indian telecom giant, Jio.
As part of the deal, Jio acts as the principal partner of the Royals, with its logo featuring on the leading arm of their matchday shirt.
Ahead of the 2026 season, Jio extended its partnership with RR. As part of the new deal, RR fans can now get one month free on every three-month JioHome recharge.
In July 2023, Red Bull became a principal partner of the Royals after announcing a “grassroots plans and innovation” partnership.
As part of the deal, the Royals work with mental conditioning coaches from Red Bull, while also using its grassroots cricketing ventures as a scouting hub.
EcoLink, Signify’s consumer electricals brand, announced its partnership with the Rajasthan Royals as a principal partner ahead of the 2026 IPL season.
As part of the agreement, EcoLink’s branding features on the Royals’ player headgear, including helmets and caps. The partnership also entails a series of integrated activations spanning digital campaigns, fan engagement initiatives, and in-stadium experiences.
Goel TMT, an Indian steel manufacturing firm, renewed its partnership with the 2008 IPL champions in March 2023.
The current deal entails Goel TMT acting as an associate sponsor of the Royals, with the two parties having signed an extension deal ahead of IPL 2025. As part of the deal, the Goel TMT logo has featured on both sides of the Royals’ playing trousers.
Human Mobile Devices, a Finnish mobile tech innovator, has been associated with the Royals as their Official Smartphone Partner since the 2024 IPL season.
In March 2026, HMD renewed its association with RR for the 2026 IPL season. Under the terms of the agreement, HMD branding features on the back of the RR players’ helmets.
In March 2026, Budweiser 0.0 announced its entry into the 2026 IPL season through a multi-franchise partnership with five teams, including the Rajasthan Royals.
Alongside the Royals, the AB InBev-owned beverage brand is collaborating with the Mumbai Indians, the Gujarat Titans, the Punjab Kings, and SunRisers Hyderabad as part of a strategy designed to establish a strong presence across multiple IPL fan bases.
The Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner of several teams in the tournament, including the Royals.
The two parties last renewed their partnership agreement in March 2022.
In March 2026, One Mobikwik Systems Ltd entered into a partnership with the Rajasthan Royals, coming on board as their official payments partner for the 2026 IPL season.
The association, marking MobiKwik’s first foray into sports partnerships, entails co-branded campaigns, in-stadium activations, and integrations across digital and in-app platforms.
Through this collaboration, the fintech platform promotes its unified payments interface (UPI) services, along with credit offerings such as instant personal loans.
In February 2024, the Royals announced Jaipur-based Poornima University as their official university partner.
As per the deal, the university’s logo features on the RR caps and helmets. On-ground activations are also carried out on the university’s campus in accordance with the agreement.
Amul Protein, a product division of Indian dairy giant Amul, signed a partnership agreement with the Royals in March 2025, coming on board as their official protein partner.
The two sides have renewed their partnership for the 2026 season. As part of the deal, customers can grab a 10% discount on Amul Protein products at the time of checkout by using the coupon code “RR10”.
In April 2026, the Royals and OpenAI, the maker of ChatGPT, announced signing a partnership agreement. This collaboration is part of a broader push by OpenAI to integrate its AI tools directly into the IPL fan experience, moving beyond traditional sponsorship.
Olio Pizza, from the house of Bengaluru-based food and beverage brand Curefoods, announced its collaboration with the Royals in March 2025.
The partnership entails branding initiatives at Royals home games as well as the “Olio Dugout”, a flagship Royals-themed sports café that aims to serve as a hub for the team’s fan base, featuring an extensive co-branded menu, a dedicated merchandise store, fan activations, and matchday watch parties.
The two parties renewed their partnership agreement in April 2026 for the 2026 IPL season.
Mumbai-based tyre manufacturer BKT (Balkrishna Industries Limited) has been a long-term partner of the Rajasthan Royals. BKT has been their official tyre partner since 2021.
Although BKT sponsors seven other franchises, for RR, it also acts as an official partner, with its logo having featured on the back of the team’s matchday shirt.
In April 2024, during that year’s IPL season, Indian multinational beverage and bottled water company Bisleri signed partnership agreements with five teams, including the Rajasthan Royals, to become their official hydration partner.
JSW Paints, a subsidiary of the JSW Group, is an Indian paint company. It partnered with the Royals and four other IPL franchises ahead of the tournament’s 2025 edition.
In March 2026, BGauss Electric Scooters, an electric vehicle brand under the RR Global Group, partnered with the Rajasthan Royals as their official EV partner for the 2026 IPL season.
The collaboration includes extensive social media content, featuring “BG Bhai” campaigns and video content showcasing BGauss alongside Royals players.
In April 2026, Travalate, an Indian lifestyle and travel gear brand, partnered with the Rajasthan Royals as their official luggage partner for the 2026 IPL season.
Through this collaboration, Travalate provides team gear to the RR players and engages fans through social media posts.
JetSynthesys’ Nautilus Mobile, renowned for its “Real Cricket” video game series, announced a partnership with the Royals in August 2024.
The collaboration marked the introduction of a new, officially licensed mobile cricket simulation game featuring the Royals.
Ahead of IPL 2024, Big Ant Studios, a Melbourne-based Australian video game developer, was roped in as an official partner by the Royals.
As per the deal, the Royals feature in a fully licensed guise in Big Ant’s “Cricket” video games.
Cricket Icons is a specialised sports collectibles brand launched by Infinity Toy Tronics, a Pune-based startup. It is primarily known for creating India’s first line of officially licensed cricket action figures and miniatures.
In April 2026, Vany Sports Wear, an Indian design-led sportswear brand, was announced as the official merchandising and kitting partner of the Rajasthan Royals for the 2026 IPL season.
As part of the deal, Vany Sports has exclusively manufactured the 2026 Rajasthan Royals match jerseys (player and replica editions), fan jerseys, and casual wear such as polos and oversized tees.
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