MCC signs Asahi as partner for Lord’s Cricket Ground

The Marylebone Cricket Club (MCC) has announced a new multi-year partnership agreement with beverage brand Asahi UK, who will take up the role of the Official Beer Partner and Supplier of the Lord’s Cricket Ground. The partnership will see Asahi’s brands Peroni Nastro Azzurro (available in all areas of the Ground), Peroni Nastro Azzurro 0.0%, Meantime Craft Beer and Fuller’s new Pride Lager be present at Lord’s. Additionally the agreement will also see Lord’s become Asahi UK’s Exclusive Professional Cricket Venue Partner. 

Robert Lawson, Chief Executive & Secretary of MCC, commented,

“We are delighted to welcome Asahi UK as our new Official Beer Partner at Lord’s. Throughout the tender process, Asahi showed a clear understanding of what makes Lord’s unique and a commitment to elevating the experience for our Members and visitors. The quality and breadth of their portfolio, combined with their operational expertise, made them the outstanding choice. We are particularly pleased to see the return of London Pride, a favourite for many at the Ground. This partnership ensures we can continue delivering an exceptional food and beverage experience during what promises to be another memorable season at the Home of Cricket.”

Robert Hobart, Marketing Director for Asahi UK, added,

“Partnering with MCC at Lord’s presents a unique opportunity for Asahi UK to showcase our premium portfolio at one of the most iconic venues in world sport. From a crisp Peroni Nastro Azzurro to locally brewed favourites from Fuller’s and Meantime, as well as high-quality non-alcoholic options, we look forward to helping creating many memorable moments for fans at the Home of Cricket.”