Marylebone Cricket Club (MCC) rope in Asahi UK as Lord's partner

Marylebone Cricket Club (MCC) have announced a multi-year partnership with beverage brand Asahi UK, bringing it on board as the Official Beer Partner and Supplier of their home, Lord’s Cricket Ground.

The partnership will make Asahi brands Peroni Nastro Azzurro, Peroni Nastro Azzurro 0.0%, Meantime Craft Beer, and Fuller’s Pride Lager available at Lord’s.

Additionally, Lord’s will also serve as Asahi UK’s Exclusive Professional Cricket Venue Partner. 

Robert Lawson, MCC Chief Executive and Secretary, commented:

“We are delighted to welcome Asahi UK as our new Official Beer Partner at Lord’s. Throughout the tender process, Asahi showed a clear understanding of what makes Lord’s unique and a commitment to elevating the experience for our Members and visitors. The quality and breadth of their portfolio, combined with their operational expertise, made them the outstanding choice. We are particularly pleased to see the return of London Pride, a favourite for many at the Ground. This partnership ensures we can continue delivering an exceptional food and beverage experience during what promises to be another memorable season at the Home of Cricket.”

Robert Hobart, Marketing Director for Asahi UK, added:

“Partnering with MCC at Lord’s presents a unique opportunity for Asahi UK to showcase our premium portfolio at one of the most iconic venues in world sport. From a crisp Peroni Nastro Azzurro to locally brewed favourites from Fuller’s and Meantime, as well as high-quality non-alcoholic options, we look forward to helping creating many memorable moments for fans at the Home of Cricket.”