IPL 2026 Team Sponsors and Partners: Punjab Kings (PBKS)
Here, we look at the organisations enjoying a strong branding presence across the assets of the Punjab Kings (PBKS) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
Title Sponsor
CP Plus
In March 2026, the Punjab Kings inked a partnership agreement with CP Plus, a global security and surveillance company, bringing it on board as their title sponsor for the 2026 IPL season.
As part of the deal, the CP Plus brand logo is to feature prominently front and centre on the Kings’ matchday and training jerseys. The two parties are also to collaborate on on-ground activations, digital campaigns, and fan-focused experiences and engagements.
Principal Sponsors
BKT
In March 2022, Mumbai-based tyre maker BKT (Balkrishna Industries Limited) was announced as the Official Tyre Partner of eight IPL teams (Mumbai Indians, Delhi Capitals, Royal Challengers Bengaluru, Kolkata Knight Riders, Punjab Kings, Rajasthan Royals, SunRisers Hyderabad, and Gujarat Titans) for the 2022 IPL season.
BKT has been serving PBKS as their back-of-matchday-shirt sponsor since IPL 2021 and continues to be the Official Tyre Partner for the franchise going into the 2026 IPL season.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all IPL teams since signing a league-wide deal ahead of the 2018 season.
For PBKS, Jio was the principal back-of-matchday-shirt sponsor during the 2018 season and the chest sponsor for the 2019 and 2020 seasons. It has also served them as a matchday shirt-sleeve sponsor.
Jio and PBKS have renewed their partnership for the 2026 IPL season.
All Seasons Hand Rub
All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joined the PBKS sponsorship portfolio ahead of the 2021 IPL season as their Official Safety Partner.
In March 2026, the two parties renewed the partnership for the 2026 IPL season.
Kent Mineral RO
In March 2024, the Kings roped in health-focused consumer electronics brand Kent as a Principal Sponsor ahead of IPL 2024.
As part of the deal, Kent has enjoyed branding visibility on the top right-hand side of the Kings’ matchday jersey. The two parties have continued their partnership for the 2026 IPL season.
Freemans
In February 2025, Freemans, a manufacturer of household precision tools, announced a partnership with the Punjab Kings, coming on board as their Official Tools Partner for the 2025 IPL season.
The two parties have renewed their partnership for the 2026 IPL season.
HELL ENERGY DRINK
In November 2025, HELL ENERGY DRINK signed a multi-year partnership agreement with PBKS, becoming their official energy drink partner.
The partnership will see the brand’s logo on PBKS players’ helmets and caps and is set to run until the conclusion of the 2028 IPL season. The three-year deal also entails the energy drink brand supporting cricket in the state of Punjab, promoting youth development through talent-focused initiatives.
Official Partners
Highland
In February 2025, real estate developer Highland entered into a three-year partnership agreement with the Kings, coming on board as an Official Partner starting from the 2025 IPL season.
The partnership was announced at the same time as the launch of Highland’s flagship residential project, Highlands Mayfields, in Mohali. The company has developed several real estate projects across Punjab and aims to promote its brand through the Kings partnership.
The partnership has been renewed for the 2026 season.
Amul
In March 2025, the Kings announced a partnership with Indian dairy giant Amul for the 2025 IPL season.
As part of this deal, Amul Ice Cream and Amul Protein are promoted by the Punjab Kings.
The partnership has been renewed for the 2026 IPL season.
DigiTek
Camera and mobile accessories hub DigiTek has teamed up with the Punjab Kings as their official digital partner for the 2026 IPL season.
The deal entails DigiTek focusing on providing content creation tools and photography and videography products to PBKS to help them improve fan experience.
Alstone
In March 2026, Indian exterior cladding brand Alstone forged a partnership with the Punjab Kings, coming on board as their official cladding partner for the 2026 IPL season.
Bisleri
Packaged drinking water brand Bisleri signed a partnership deal with PBKS to serve as their official hydration partner for the 2026 IPL season.
As part of the deal, Bisleri packaged drinking water will be available for the PBKS squad during training and on matchdays.
Budweiser 0.0
In March 2026, Belgian company AB InBev-owned beer brand Budweiser signed a partnership deal with the Punjab Kings with the aim of debuting its non-alcoholic range Budweiser 0.0 in the IPL.
As part of the deal, Budweiser will run an “In the Hands of the Fans” campaign this season, focusing on franchise-specific fan engagement. It will also launch co-branded limited-edition products.
Jaypee Plus
Houseware and kitchenware brand Jaypee Plus is serving as an official partner of the Kings for the 2026 IPL season.
Through this partnership, Jaypee Plus aims to strengthen its brand visibility through PBKS’s official digital and social platforms.
Nippon Paint
In March 2026, paint and coating products manufacturer Nippon Paint struck a partnership deal with PBKS, joining their sponsorship portfolio as an official partner for the 2026 IPL season.
As part of this deal, the Nippon Paint logo will be featured on the right sleeve of the Kings’ matchday jersey.
Zelio
Zelio, an Indian manufacturer of electric bikes and scooters, signed a partnership deal with the Punjab Kings as their official EV partner for the 2026 IPL season.
As part of the deal, the Zelio logo is to feature on the right leg of the PBKS matchday trousers.
District by Zomato
The Kings have ticketing platform District by Zomato on board as their exclusive ticketing partner.
District by Zomato has also served as the official ticketing partner of the Chennai Super Kings, the Gujarat Titans, and SunRisers Hyderabad.
Real Cricket
Real Cricket is a series of cricket-simulation video games developed for mobile devices by Krafton India.
92.7 Big FM
In April 2025, radio station 92.7 Big FM partnered with the Kings for the 2025 IPL season, coming on board as their official radio partner.
As per the deal, Big FM offers PBKS fans match updates, analysis by former players, exclusive interviews, and other Kings-focused content.
The partnership has been renewed for the 2026 IPL season.
SIX5SIX
In March 2024, the Kings announced the signing of a partnership agreement with SIX5SIX, an Indian sportswear brand, roping it in as their global exclusive official kit and merchandise partner.
As per the deal, SIX5SIX acts as a Fan Merchandise Partner of the Kings.
The two parties have renewed their partnership for the 2026 IPL season.
Livguard
In March 2026, energy storage solutions provider Livguard partnered with the Punjab Kings as their exclusive power partner for the 2026 IPL season.
The agreement entails the Livguard logo featuring on the PBKS matchday jersey, as well as player-led digital content and on-ground activations to promote sustainable energy solutions.
F-Route
In March 2026, F-Route Clothing inked a partnership deal with PBKS, becoming their official partner for the 2026 IPL season.
As part of the deal, F-Route will provide fashionable co-branded team and fan merchandise for PBKS.
Official Merchandise Partners
NIVIA Sports
In March 2026, Indian sportswear company NIVIA Sports inked a partnership deal to become the official sports gear partner of PBKS for the 2026 IPL season.
Apart from branding rights, the partnership entails NIVIA providing performance and training equipment to the Kings.
Cricket Icons
In March 2026, Cricket Icons was announced as an official merchandise partner of PBKS for the 2026 IPL season.
SUVI Sports
Sportswear and activewear company SUVI Sports signed a partnership deal with the Punjab Kings to become one of their official merchandise partners for the 2026 IPL season.
As per the deal, SUVI is to provide the franchise with fan merchandise.
Valiente
In March 2026, head accessories company Valiente became the official fan cap partner of the Punjab Kings for the 2026 IPL season.
As part of the deal, Valiente will create official fan caps for PBKS supporters. Valiente’s collection for the Punjab Kings will include various styles of branded headwear, including trucker caps, snap-back caps, and baseball caps.
