IPL 2026 Team Sponsors and Partners: SunRisers Hyderabad (SRH)
Here, we look at the organisations enjoying a strong branding presence across the assets of SunRisers Hyderabad (SRH) as their official sponsors and partners for the 2026 Indian Premier League (IPL) season.
Title Sponsor
Shree Cement
As part of the deal, the brand’s logo is to feature on the front of the SRH matchday and training jerseys.
Principal Sponsor
BKT
In March 2022, Mumbai-based tyre manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner of the SunRisers.
The BKT logo has thus featured on the back of the SRH matchday jersey.
BKT Tires renewed its partnership with SRH in March 2026 for the year’s IPL season.
Kühl BLDC fans
As part of the deal, the Kühl logo is to feature on the top right-hand side of the SRH matchday and training jerseys. Collaborative digital content and social media campaigns are also part of the agreement.
Lubi Pumps
Lubi Industries Pvt Ltd, a manufacturer of pumps, motors, valves, and EV chargers, partnered with the SunRisers as a Principal Sponsor ahead of the 2025 IPL season.
As part of the deal, the Lubi logo appeared on the right sleeve of the SRH matchday and training shirts. The partnership has continued into the 2026 IPL season.
Official Partner
Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with SRH since the 2018 IPL season.
As per the deal, the Jio logo has appeared on the left sleeve of the SunRisers’ playing jersey.
Air Asia
In March 2025, Malaysian low-cost airline AirAsia announced its partnership with the SunRisers, coming on board as their official airline partner for the 2025 IPL season.
As part of the deal, the AirAsia brand logo featured on the right sleeve of the SRH matchday jersey.
The partnership has been renewed for the 2026 IPL season.
EcoLink
Signify’s electrical brand EcoLink partnered with SunRisers Hyderabad for the 2026 IPL season.
This collaboration, the brand aims to boost its visibility by reaching out to the IPL fan base. The agreement entails the EcoLink logo featuring on the side of the SRH caps and helmets.
8 PM
As part of the deal, the 8 PM brand logo features on the matchday trousers of the SRH players.
Uber Bike
Uber Bike is a service offered by American multinational transport giant Uber in India for motorbike rides.
Earlier branded as Uber Moto, the brand had partnered with SRH in 2025 as well and renewed its partnership for the 2026 IPL season to serve as SRH’s official ride partner.
Budweiser 0.0
As per the deal, Budweiser 0.0 is to launch team-specific brand campaigns and limited-edition co-branded products to increase visibility in India.
Wrogn Active
The sportswear division of Virat Kohli’s fashion brand Wrogn replaced Jalandhar-headquartered sports equipment brand TYKA Sports as the official merchandise and lifestyle partner of the SRH ahead of IPL 2022.
In March 2026, SRH announced that Wrogn would remain their official merchandise partner for the 2026 IPL season, and that the brand’s logo would appear on their matchday and training trousers.
City Union Bank
In March 2025, City Union Bank announced its partnership with SunRisers Hyderabad for the 2025 IPL season, coming on board as the team’s official banking partner.
Apart from branding rights, the partnership entails the bank issuing SRH-branded debit and credit cards, offering the team’s fans themed discounts and rewards.
The partnership has been renewed for the 2026 IPL season.
Bisleri
The collaboration is part of the brand’s “Drink It Up” campaign and entails Bisleri providing its packaged drinking water to the SRH squad.
Netflix
SunRisers Hyderabad roped in global streaming platform Netflix as their official entertainment partner for the 2026 IPL season.
Amul
Indian dairy giant Amul has teamed up with SRH as their official partner for the 2026 IPL season.
The partnership entails Amul promoting its dairy products through SRH assets, mainly its protein-focused brand Amul Protein. This partnership also includes promotional offers for SRH fans.
Navi UPI
Jindal Stainless
The partnership entails branding rights for the company’s products, such as stainless steel pipes and tubes, stainless steel rebars, and stainless-steel kitchenware and sinks.
Navitas Solar
The collaboration aims to raise awareness and visibility around the use of renewable energy sources, mainly solar power.
JSW Paints
A subsidiary of the JSW Group, JSW Paints partnered with SunRisers Hyderabad along with four other IPL teams ahead of the 2025 IPL season.
In accordance with the deal, the brand’s logo has featured on SRH’s helmets and caps.
Real Cricket
Real Cricket, a cricket simulation video game series developed by KRAFTON India for mobile devices, is acting as the official mobile gaming partner of the SunRisers for the 2026 IPL season.
Big Ant Studios
Big Ant Studios is an Australian video game developer based out of Melbourne. Ahead of IPL 2023, it signed partnership deals with SunRisers Hyderabad and the Delhi Capitals.
Big Ant remains SRH’s official gaming partner for the 2026 IPL season.
playR
playR acted as SRH’s official merchandise partner during the 2025 IPL season. As per the franchise’s official website, it is continuing with them in that capacity in 2026 as well.
