Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen Z audience.
The deal will see TikTok launch three ‘hashtag challenges’ during the 2022 season which will be based around having fans share their own J.League matchday experiences.
Also Read – PCB scores partnership with Fox Sports and TikTok
Yoshikazu Nonomura, Chairman, J.League, spoke about the new agreement, commenting:
“TikTok has a lot of Generation Z users, which is a segment we especially want to reach. Our hope is that through this partnership they’ll learn about the league and our clubs, come to the stadium, watch games and grow an interest in soccer.
“An important part of developing our league is figuring out how to widen our circle of friends, and with one video we can extend that circle. We want to use TikTok to present aspects of the J.League that we haven’t been able to show before.”
The partnership comes at a time when J.League has started to ease its social media regulations, which now allows fans at the stadiums to post content online, something that was not allowed before.
Mahendra Singh Dhoni has been an integral part of the Chennai Super Kings since the…
Match 20 brings us a colossal tussle between two heavyweights of the Indian Premier League…
Verstappen's first pole of the season Reigning World Champion Max Verstappen showed class to steal…
Belgium National team and Manchester City captain Kevin de Bruyne announced today that he will…
This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier…
Meta joins as Official Fan Technology Partner The UFC have announced a new multi-year partnership…