fbpx
Football News Football Sponsorships

J.League nets TikTok partnership

Aditya Chaudhuri Aditya Chaudhuri

Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen Z audience.
The deal will see TikTok launch three ‘hashtag challenges’ during the 2022 season which will be based around having fans share their own J.League matchday experiences.

Also Read – PCB scores partnership with Fox Sports and TikTok

Yoshikazu Nonomura, Chairman, J.League, spoke about the new agreement, commenting:
“TikTok has a lot of Generation Z users, which is a segment we especially want to reach. Our hope is that through this partnership they’ll learn about the league and our clubs, come to the stadium, watch games and grow an interest in soccer.
“An important part of developing our league is figuring out how to widen our circle of friends, and with one video we can extend that circle. We want to use TikTok to present aspects of the J.League that we haven’t been able to show before.”

The partnership comes at a time when J.League has started to ease its social media regulations, which now allows fans at the stadiums to post content online, something that was not allowed before.

J.League TikTok partnership
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Fulham inks deal with Ticketmaster Sport

Fulham inks deal with Ticketmaster Sport

Fulham F.C have signed a new partnership with Ticketmaster Sport who will be joining the English football club as their Official Ticketing Technology provider for the 2024/25 season. The deal...

Copa América 2024 Third-place Match: Canada v Uruguay | Match Preview | Predictions | Fantasy XIs

Copa América 2024 Third-place Match: Canada v Uruguay | Match Preview | Predictions | Fantasy XIs

Here's our preview for the third-place game at the 2024 Copa América, which will see Canada take on Uruguay.

Juventus renews WTW deal

Juventus renews WTW deal

Italian football club Juventus have announced a five-year partnership renewal with Willis Towers Watson (WTW), who will continue on as the club's Official Broker and Risk Advisor until 2029. WTW...