Jamal Musiala: Brand Endorsements | Charity Work

Here, we look at the brand endorsements, collaborations and charity work of German professional footballer Jamal Musiala. 

Current Sponsors

Nike

Jamal Musiala has a long-standing partnership with Nike since 2020. 

He initially promoted the Nike Mercurial series but the partnership was upscaled in September 2023 when the American sportswear giants fronted him as their official brand ambassador for the Nike Tiempo boots Silo.

Musiala continues to appear in promotional campaigns for the Sportswear brand, serving as a flagship athlete for Nike.  

Beats by Dre

In June 2026, American audio equipment company Beats by Dre signed Jamal Musiala as their official brand ambassador. 

As part of the deal, Musiala has featured in promotional campaigns for the brand. He was also seen at the 2026 FIFA World Cup with the headphones, albeit FIFA had requested him to cover the brand name according to the competition rules of not allowing display of sponsors unrelated to FIFA. 

Audi

German luxury automotive vehicles manufacturer Audi onboarded Jamal Musiala as a brand ambassador in January 2023. 

This is an extension of the broader collaboration between Audi and his employer FC Bayern Munich. As part of the deal, Audi provides official electric cars to him annually. Musiala has possession of high-performance models like the Audi Q6 SUV e-tron and the Audi RS e-tron GT. 

REWE

In April 2023, Jamal Musiala joined the German supermarket chain REWE as an official brand ambassador. 

He appeared in promotional campaigns for the supermarket chain along with his former teammate and German National team forward Thomas Müller who has been a REWE ambassador since 2011. 

BAZE

In May 2026, German star midfielder Jamal Musiala signed a partnership deal with Krombacher-subsidiary Drinks & More to co-create and launch a low-calorie vitamin water brand called BAZE. 

Launched in May 2026 and promoted by Musiala, the drink comes in three flavours- Mango Focus, Orange Focus and Cherry Focus and it contains essential vitamins such as B6, B12, Niacin and minerals like magnesium and zinc. 

Prada Beauty

Italian luxury fashion house onboarded Jamal Musiala as their official fragrance  ambassador in December 2025. 

As part of the deal, Musiala has featured in ad campaigns, promoting the brand’s fragrance Paradigme. 

Collaborations

GQ Germany

Jamal Musiala featured on the GQ Germany cover in Aug/Sep 2025 edition of the magazine, discussing his lifestyle, Bayern Munich career so far and recovery from difficult injuries. The collaboration was done in partnership with DIOR men and Gucci beauty. 

SportsWorld 

Jamal Musiala featured on the Sportsworld cover for Spring 2025 issue. The feature titled ‘The Art of Timing’ spoke about his ability, performance and precision on and off the pitch. The collaboration was done in partnership with Swiss luxury watch brand Audemars Piguet. 

VERSUS

In October 2024, the football and culture platform VERSUS collaborated with Germany star Jamal Musiala for a fashion editorial titled “Into the Spotlight”. The collaboration was in partnership with Italian fashion brand Bottega Veneta, the editorial showcased him as a global fashion icon. 

EA Sports FC

As part of the overarching and recently extended deal between EA Sports FC and FC Bayern Munich, Jamal Musiala appeared on the standard edition cover star for EA Sports FC 26. This collaboration made Musiala the first Bayern Munich player to appear on the global EA Sports FC cover. 

Charity Work

Jamal Musiala founded the Team Musiala Foundation in July 2021.  His foundation empowers youth through values-based sports programs, youth soccer tournaments, and educational toolkits. The foundation teaches the children core values like gratitude, empathy, respect and accountability through football. The foundation also provides  participating youth clubs and teams with sports gear like balls, goals, and training equipment.