Paris Saint-Germain FC announce multi-year partnership with Google

Paris Saint-Germain (PSG) Football Club have announced a multi-year partnership with Google, bringing it on board as a Premium Partner until 2029.

The deal will see Google Gemini become PSG’s Official AI Assistant and Google Pixel become PSG’s Official Smartphone.

PSG’s internal teams will have access to the Gemini tools to create unique fan content, while via Pixel devices the club will capture “the emotion of the game” both on the pitch and behind the scenes. The tech giant will also have a dedicated space at PSG’s home ground, the Parc des Princes, as well as work with the club on integrating its tech across their ecosystem.

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain FC, commented:

“This partnership with Google perfectly reflects our ambition to collaborate with the world’s most innovative companies. By combining Google’s technological expertise with the global strength of the Paris Saint-Germain brand, we will explore new ways to create, innovate and express our Parisian identity through content that resonates with fans around the world.”

Jean-Philippe Becane, Marketing Director of Google France, added:

“We are proud to become a Premium Partner of Paris Saint-Germain, an iconic club that has established itself as one of the leading names in European football. This strategic partnership reflects our ambition to leverage the full breadth of Google’s technologies—particularly Google Gemini and Google Pixel—to help football fans everywhere connect more closely with the moments that matter most to their team.”