PSG signs multi-year deal with Google

French football club Paris Saint-Germain (PSG) has announced a multi-year partnership with Google who will become a Premium Partner of the club until the end of the 2029 season. The deal will see Google Gemini become PSG’s Official AI Assistant and Google Pixel become PSG’s Official Smartphone. Through Google Gemini, PSG’s internal teams will have access to the Gemini tools to create unique fan content while with Google Pixel the club will be capturing the emotion of the game from the pitch to behind the scenes content. Google will also have a dedicated space at PSG’s home ground, the Parc des Princes and work with the club on integrating their technologies across the club’s ecosystem. 

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, commented,

“This partnership with Google perfectly reflects our ambition to collaborate with the world’s most innovative companies. By combining Google’s technological expertise with the global strength of the Paris Saint-Germain brand, we will explore new ways to create, innovate and express our Parisian identity through content that resonates with fans around the world.”

Jean-Philippe Becane, Marketing Director of Google France, added,

“We are proud to become a Premium Partner of Paris Saint-Germain, an iconic club that has established itself as one of the leading names in European football. This strategic partnership reflects our ambition to leverage the full breadth of Google’s technologies—particularly Google Gemini and Google Pixel—to help football fans everywhere connect more closely with the moments that matter most to their team.”