Norwich City renews BetWright partnership ahead of upcoming season

English football club Norwich City has announced a partnership renewal with sports betting brand BetWright who will continue on as Norwich City’s Principal Partner for the upcoming 2026/27 season. The partnership will see BetWright have branding on the back of Norwich City’s men’s first team shorts along with working with the club on activations and various fan engagement activities and social media content. 

Yarry Troshchey, Chief Marketing Officer at BetWright, commented,

“Year one was about introducing ourselves to the Canaries faithful and year two is about building on it.  We’ve learned a lot about what resonates with this fanbase and we’ve got bigger plans for the season ahead; on the community side especially. Norwich is a club that gives back to its city and we want our partnership to reflect that on and off the pitch.”

Ed Turnham, Commercial Director at Norwich City, said,

“We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season. The relationship has grown considerably during our first season together and we’re excited to continue building on that success. We look forward to seeing the BetWright logo on our men’s first team kit again, as well as supporting our purpose driven mission.”