Norwich City FC renew BetWright partnership for 2026/27 season

Norwich City Football Club have announced a renewal of their partnership with sports betting brand BetWright, which will thus remain their Principal Partner for the 2026/27 season.

BetWright will continue to have branding exposure on the back of the Norwich City men’s first-team shorts, while also working with the club on activations, fan engagement activities, and social media content.

Yarry Troshchey, Chief Marketing Officer at BetWright, commented:

“Year one was about introducing ourselves to the Canaries faithful and year two is about building on it.

“We’ve learned a lot about what resonates with this fanbase and we’ve got bigger plans for the season ahead; on the community side especially.

“Norwich is a club that gives back to its city and we want our partnership to reflect that on and off the pitch.”

Ed Turnham, Commercial Director at Norwich City FC, said:

“We’re pleased to extend our partnership with BetWright ahead of the 2026/27 season.

“The relationship has grown considerably during our first season together and we’re excited to continue building on that success.

“We look forward to seeing the BetWright logo on our men’s first team kit again, as well as supporting our purpose driven mission.”