Ultimate Fighting Championship (UFC) teams up with That Prize Guy

The Ultimate Fighting Championship (UFC), along with Zuffa Boxing, has partnered with online competition platform That Prize Guy.

The UK-based company thus becomes an Official Partner of the UFC and Zuffa Boxing. That Prize Guy will also take up the role of a Presenting Partner for the “Zuffa Boxing 10: McKenna vs Oliha” event.

That Prize Guy will have branding across some of the biggest UFC and Zuffa Boxing events. It will also serve as the Official Marketing Partner of select UFC events, where it will enjoy exposure via the Octagon, broadcast features during the main card, in-venue promotion, and across the UFC’s official digital and social platforms.

Nicholas Smith, Vice President of Global Partnerships for TKO, commented:

“That Prize Guy has built something special in the U.K. and Ireland, giving fans the chance to win experiences and prizes that genuinely change their day, which fits perfectly with what our events deliver.

“From Dublin onwards, fans will see That Prize Guy at the heart of some of the biggest nights in combat sports.”

Paul Harkin, Owner of That Prize Guy, added:

“Working with UFC was always a big ambition of mine, so to see That Prize Guy up alongside the biggest names in combat sport, and the newly launched Zuffa Boxing, is a proud moment.

“Our whole platform is built on giving people experiences and prizes they can’t get anywhere else, and now we get to do that on the biggest stage there is.”