Jamshedpur FC to continue partnership with NIVIA

NIVIA to remain the Official Kit Partner for the Jamshedpur franchise.

Leading sports brand NIVIA has extended its partnership with Indian Super League club Jamshedpur FC, which will see NIVIA remain as the Official Kit Partner of the Jamshedpur franchise for a further two years. The two parties first partnered back in 2017.

Apart from being the principal kit partner, NIVIA also works with Jamshedpur FC on various fan engagement activities.

The extension will not only see Jamshedpur FC in NIVIA apparel, but their youth team and grassroot schools will also continue to be sponsored by the brand.

Jamshedpur FC CEO Mr. Mukul Choudhari, commented:

“NIVIA is a world-class brand and we are proud of this partnership. Speaking about myself as well, I have grown up using NIVIA products too and the sports fanatics in the country consider it as one of the most trustworthy brands. They are the leading sports brand in India, and with them, we are on our way to forming one of the longest football club kit partner associations in Indian Football. Both brands have engaged well with the supporters in the last 4 years, and we are looking forward to another 2 years with them.”

Mr. Rajesh Kharabanda, Managing Director, NIVIA, also spoke about the extension of the partnership with the club, adding:

“For us at NIVIA, it’s a no-brainer. With Jamshedpur FC, we have polished an amazing partnership over the years. When the club was established in 2017, the association formed back then was with the view of having it for a long-term and we are glad to be on board with the club for another two years. The club has the ambition to succeed and we want to be part of that journey with them.”