Cricket News

Jasprit Bumrah teams up with Performax

Reliance Retail has announced Indian cricketer Jasprit Bumrah as a brand ambassador for its activewear apparel brand Performax. The brand is aiming to be able to compete with the likes of Nike, Adidas and Pumas following its decision to bring Bumrah on board.

The brand will be using Bumrah’s image to increase its exposure across the country. Performax is currently present in more than 330 Indian cities and towns across 1000 stores. 

Akhilesh Prasad, CEO, Reliance Retail – Fashion & Lifestyle, commented:

We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years and we aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.

Jasprit Bumrah added:

As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological active wear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.” 

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Recent Posts

Sydney Thunder joins forces with Penrith Panthers

New fan engaging partnership announced Australian rugby team Penrith Panthers has announced a new partnership…

2 hours ago

CSK gets new Principal Sponsor in FedEx

Multi-year deal signed Indian Premier League (IPL) heavyweights Chennai Super Kings (CSK) have signed a…

2 hours ago

Sydney Thunder extends Homestar Finance partnership

3-year extension announced Big Bash League (BBL) team Sydney Thunder has announced a three-year partnership…

2 hours ago

Adelaide Strikers signs new deal with WeTrend

WeTrend joins as Major Partner Big Bash League (BBL) club Adelaide Strikers and the  South…

2 hours ago

Premier League 2024/25: Gameweek 17 Recap

Gameweek 17 of the 2024/25 Premier League season continued to enthrall football fanatics with entertaining…

9 hours ago

F1 renews Crypto.com deal

Partnership extended to 2030 Formula One has announced a new partnership extension with Crypto.com, with…

9 hours ago