Cricket News

Jasprit Bumrah: Brand endorsements

This article contains information about the brand endorsement deals of Indian professional cricketer Jasprit Bumrah.

Current Deals

Dream11

Indian online fantasy sports platform, Dream11 signed Jasprit Bumrah as a brand ambassador in 2020. 

As part of the deal, Bumrah has appeared in several ad campaigns for Dream11 over the years.

OnePlus

Chinese consumer electronics brand OnePlus signed a multi-year brand ambassador agreement with Bumrah in 2021. 

Bumrah has since endorsed the company’s wearable tech products and also its flagship phones while also making appearances during several OnePlus India events.

Tata Motors

Mumbai-based Tata Motors signed a multi-year deal with Jasprit Bumrah in 2022, roping him in as a brand ambassador. At the time, Bumrah was on-boarded to promote the company’s latest entry in the market: Tata Punch.

Performax

In 2022, Reliance Retail signed Bumrah on a three-year deal as a brand ambassador for its high-tech active wear brand Performax.

Bharatpe

Indian fintech firm Bharatpe signed Bumrah as a brand ambassador in 2022 on a three-year deal. 

Bharatpe had collaborated with the Indian pacer in 2020 as well before signing him again in 2022.

Twills

Bumrah signed up as a brand ambassador for Twills, a men’s apparel wear company from Raymond’s, in 2021. He was last seen endorsing Twills apparel in 2023. 

Acefour Accessories

In August 2022, travel accessories company Acefour roped in Jasprit Bumrah as a brand ambassador for Uppercase, its eco-friendly luggage brand. The deal is to be active till 2024.

Unix

Indian mobile accessories brand Unix signed Bumrah as a brand ambassador in December 2021. 

Headquartered in Mumbai, Unix was founded in 2006 and is known for a wide range of products such as chargers, earphones, data cables, power banks, wireless speakers, smartphone batteries, Bluetooth neckbands, and TWS. Its endorsement deal with Bumrah is currently set to run till 2024.

FanCraze

Bumrah announced his endorsement deal with FanCraze in January 2022. FanCraze is a subsidiary of Faze Technologies.  

As part of the deal, FanCraze shares the memorabilia of the bowler’s record-breaking achievements through NFTs and collectables that can be purchased online.  

Thums Up

Coca-Cola India signed Bumrah as a brand ambassador in 2020.

Bumrah has appeared in several TVC campaigns for Coca-Cola’s Indian non-alcoholic beverage brand Thums Up, with the most recent ad campaign having arrived in September 2024.

Ebco Hardware Solutions

Furniture fittings and accessories company Ebco Hardware Solutions signed a multi-year deal with Jasprit Bumrah to rope him in as its brand ambassador in 2020. 

Shree TMT Steel

Hyderabad-based Thermo Mechanically Treated (TMT) steel bars manufacturer Shri TMT Steel signed Bumrah as a brand ambassador in 2024.

Naturaltein

Indian supplements and protein brand Naturaltein signed Bumrah as a brand ambassador in 2024. 

As part of the deal, Bumrah has featured in promotional campaigns for Naturaltein’s protein products range.

JK Super Cement

The Indian cement maker roped in Bumrah as a brand ambassador in 2024.

Quess Corp

In September 2024, Indian business services provider Quess Corp on-boarded Indian Bumrah for the promotion of its workforce management vertical on a two-year deal.

Previous Deals

Seagram’s Royal Stag

Indian whiskey brand Royal Stag, owned by Pernod Ricard, roped in Bumrah as a brand ambassador in 2019. Bumrah featured in the company’s “Royal Stag Mega Cricket” campaign.

The deal ended in 2021.

boAt

In April 2019, Bumrah was unveiled as a brand ambassador of Indian consumer electronics audio brand boAt.

Estrolo

In September 2019, fashion startup Estrolo roped in Bumrah as a brand ambassador.

Asics

Asics India made Jasprit Bumrah its brand ambassador in August 2018.

Over the course of the partnership, Bumrah could be seen endorsing the Japanese footwear and its sports equipment on the digital space and through on-ground marketing activities.

Zaggle

Bumrah was unveiled as an endorser of payment company Zaggle in November 2017. 

Cultsport

In 2019, integrated health and wellness start-up Cure.Fit announced the appointment of Bumrah as a brand ambassador for its premium sportswear brand, Cultsport.

Grand Slam Fitness

In 2020, fitness equipment firm Grand Slam Fitness introduced the “Wattbike” trainer, which was promoted by Bumrah and fellow Team India player KL Rahul.

RedOn Batteries

In December 2020, Bumrah took to social media to announce his association with RedOn Batteries.

Social Media Collaborations

BIC Cello

In August 2019, BIC Cello teamed up with Bumrah to commemorate cricket’s biggest year.

AMFI

In September 2020, the Association of Mutual Funds in India (AMFI) signed four cricketers—Jasprit Bumrah, Rohit Sharma, Shikhar Dhawan, and Shreyas Iyer—for its “Mutual Funds Sahi Hai” initiative, which aimed to raise awareness among the youth and first-time mutual fund investors. 

Amazon India

Jasprit Bumrah has posted several Amazon.in ad campaigns involving other actors on his social media account, terming it as a “paid partnership”, since 2019.

Flipkart

In 2024, Jasprit Bumrah posted a Flipkart collaboration on his social media handle for the “Big Billion Days” campaign.

Zepto

In 2023, Bumrah teamed up with quick e-commerce application Zepto to feature in its TVC ad campaigns.

Boomer India

Boomer chewing gum is a product of the Mars Wrigley company, which is a global confectionery brand. In 2023, Bumrah appeared in a Boomer TVC campaign titled “Har Pal Fun Kar“.

KFC India

Bumrah posted a collaboration video with fast-food restaurant chain KFC in 2022 to promote its express pickup service.

JioCinema

Bumrah has appeared in several JioCinema ad campaigns over the years, promoting sporting events like the Women’s Premier league, the 2024 Paris Olympics, and the Indian Super League, all streamed on the JioCinema platform.

Beardo

Bumrah collaborated with men’s grooming products company Beardo in 2019.

Neha Johri

A dreamer, an avid fiction reader, a foodie and chai lover, firmly believes in the power of manifestation. In love with everything sport, especially the beautiful game!

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