Jelena Ostapenko: Brand endorsements

This article contains information regarding the brand endorsement deals of Latvian professional tennis player Jelena Ostapenko.

CURRENT endorsements

DK ONE

DK ONE is a Latvian sportswear and apparel brand that signed Jelena Ostapenko as a brand ambassador in 2022. Ostapenko has since been wearing DK ONE apparel on court.

Wilson

Wilson is an American sports equipment brand that has an equipment deal in place with Ostepenko. She thus uses the Wilson Blade 98 V7 racquet with Luxilon 4G 130 and Luxilon Natural Gut strings.

Big Motoring World

Big Motoring World Group is a UK-based seller of used cars. In 2024, during Wimbledon, it signed a sponsorship deal with Ostapenko.

Janus Henderson Investors

JH Investors is an Australian investment and trading company that signed a sponsorship deal with Ostapenko during the 2024 Australian Open.

Also read: Katie Boulter — Brand endorsements | Notable charity work

PREVIOUS endorsements

Nike

American sportswear brand Nike signed an apparel and shoes deal with Ostapenko in 2012. The deal ended when she signed with Adidas five years later. 

Adidas

The German sports apparel and footwear giant signed an apparel and shoes deal with Ostapenko in 2017, which ended in 2022.

Rolex

Swiss luxury watchmaker Rolex signed Ostapenko as a brand ambassador in 2017, adding her to a roster that also boasted of Roger Federer, Grigor Dimitrov, and Caroline Wozniacki.

Citadele Banka

Citadele Banka is a Latvian financial institution providing banking and asset management services. It signed Ostapenko as a brand ambassador in 2021.

Mežaparka Rezidences

Mežaparka Rezidences is a Latvian real estate developer based in Riga, Latvia. It signed Ostapenko as a brand ambassador in 2019.