José Mourinho launches his own wine brand called ‘The Special One’

Fenerbahçe S.K. coach José Mourinho has launched his own wine brand ‘The Special One’. Mourinho has been one of the best football coaches in the world over the past few decades and is currently the coach of the Fenerbahçe S.K. in Turkey. The choice of name is Mourinho’s iconic name that he has earned during his illustrious coaching career. 

Mourinho launched his wine brand with a video where he talked about his footballing journey and success claiming that he was never the one to bottle – he makes the bottle. His brand has debuted with a red wine from the famous Douro vineyards in the Portugal. The wine arrives with its own special case and label, featuring Mourinho’s iconic Champions League celebration with Porto in 2004.

‘The Special One’ is available for pre-order now exclusive on the Brand’s website .

?During the launch of his new wine, José Mourinho said: 

“As someone who values precision, quality, and excellence in every endeavor, I am proud to present my very own wine; ‘The Special One’. Handpicked from one of my favourite regions in Portugal, this wine reflects the spirit of my homeland and my relentless desire to enjoy every moment in life. Crafted with passion and care, it is a gift from one special one to another. Whether you’re celebrating a victory or spending time with people you care about, this wine is meant to be shared with someone truly special.”

Mourinho has been one of the most enigmatic characters in professional football. His journey from Porto to the global clubs like Chelsea, Real Madrid and Manchester United has been nothing short of extraordinary. With this wine brand, he is venturing into business. The Douro vineyards in Portugal are known for producing one of the best wines in the world – a great choice for the Portuguese coach. People in sports have ventured into many other areas of business like art, sportswear, perfumes but this is a first and Mourinho is turning out to be a pioneer in this new terrain.