Aditya ChaudhuriWomen’s Premier League (WPL) team Delhi Capitals have roped in JSW Paints as a Principal Sponsor ahead of the inaugural WPL season.
JSW Paints is a subsidiary of JSW Group, an Indian multinational conglomerate. JSW Group is a co-owner of the Delhi Capitals, alongside GMR Group.
As Principal Sponsor, JSW Paints will have its logo feature on the front of the Delhi Capitals jerseys as well as their training jerseys.
Dhiraj Malhotra, CEO of the Delhi Capitals, commented:
“We are absolutely thrilled to join hands with JSW Paints as our Principal Brand Partner. The Women’s Premier League is a turning point in Indian cricket. For the inaugural edition of this tournament, we wanted to associate with a brand that’s disruptive and known for its innovative thinking to make this world a better place. Our partnership with JSW Paints reiterates our common thinking and strategic intent to reinvent the way the game is played in our respective domains.“
AS Sunderesan, CEO of JSW Paints, said:
“We are delighted to join hands with [the] Delhi Capitals as their Principal Sponsor for the inaugural edition of the Women’s Premier League. As we thoughtfully build the paint company of the future, we cherish such game-changing moments that bring about greater participation of women. We’re incredibly excited and extend our best wishes to this maiden league.“
The first edition of the WPL gets underway from March 4. The final will be held on March 26. The five-team tournament will be entirely held in Mumbai.
The Delhi Capitals will kick off their campaign against the Royal Challengers Bangalore on March 5.
