Juventus Football Club have announced a partnership with cryptocurrency exchange WhiteBIT, which comes on board as their Official Cryptocurrency Exchange Partner and Official Sleeve Partner on a three-year deal.
The partnership kicks off at the ongoing FIFA Club World Cup and will see the WhiteBIT logo featured on the Juventus men’s first team’s kit.
In accordance with the agreement, WhiteBIT will work on transforming Juventus’ digital platforms and enhancing fan engagement with the Juventus men’s and women’s first teams through exclusive digital content, innovative activations, and joint initiatives.
Maurizio Scanavino, Chief Executive Officer, Juventus FC, said:
“We are thrilled to welcome WhiteBIT to the Juventus family, a partner that shares our commitment to innovation and excellence, both on and off the pitch. We are strictly convinced that this collaboration will offer our fans worldwide lots of new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus.“
Volodymyr Nosov, Founder and CEO of WhiteBIT, added:
“We are thrilled to partner with Juventus, an iconic football club. This partnership marks a major milestone in our mission to make cryptocurrency more accessible to an increasingly wider audience. Together, we’ll create new, tech-driven ways to connect fans with their favourite team.“
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