Karen Khachanov’s Sponsors

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Karen Khachanov is a 25-year-old Russian tennis player who turned pro in 2013 and since then has won four ATP singles titles, including the 2018 Paris Masters. Karen made it to the third round of the Australian Open 2022, where he lost to Nadal in four sets.

In 2019, Karen reached his career-high singles ranking of World No. 8.

Karen’s on-court earnings total up to around US$8 million, and his estimated net worth in 2021 was valued at around US$15 million, which included his off-court brand deals.

Here, we take a look at some of the Karen Khachanov’s sponsors and brand deals.



Khachanov has an apparel and shoe deal with Nike. Headquartered in Beaverton, Oregon, the well-known sportswear giant is engaged in the design, development, manufacturing, marketing and sales of footwear, apparel, equipment and accessories.

Karen is seen wearing the Nike Zoom Vapor tennis shoes.


In 2022, Khachanov became an ambassador for the US luxury car brand Cadillac. He was previously endorsing German car maker Mercedes-Benz.

Karen’s choice of car is said to be the latest Cadillac Escalade.


Giorgio Armani

In 2020, Khachanov signed an endorsement deal with luxury apparel maker Armani. Even though he continues to wear Nike on the court, Karen is regularly showing off Giorgio Armani suits on his Instagram profile.


Khachanov currently has a racquet contract with Wilson. He uses the Wilson Wilson H22  with a paint job that makes it look like the Wilson Blade 98 v7. He was using HEAD for a few years before switching back to Wilson.


Lavazza is an Italian coffee maker that was founded more than 100 years ago. The brand sponsors several sports teams including Liverpool, Juventus, and the Williams Racing team in Formula One.

In 2020, Lavazza signed Khachanov as one of its brand ambassadors. He has since been a part of its various digital campaigns.


Swiss luxury watchmaker Rolex signed Khachanov up in 2019. With Rolex, Khachanov joins a list of well-known players wearing Rolex, including Roger Federer.


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