Kent Cricket signs new deal with Castore

Castore to provide the county team with training kits.

English first-class county club Kent Cricket has signed a new partnership deal with UK-based sportswear and athletic clothing brand Castore.

The partnership will see Castore provide training kits for both Kent’s men’s and women’s teams along with Kent’s Talent Pathway and Disability squads. Through the partnership, Kent will hope to increase club revenues with support for the Kent Cricket Shop both in-store and online.

Speaking about the partnership, Kent Cricket’s Director of Partnership, Andy Griffiths, commented:

“As Kent Cricket strives to raise standards both on and off the field, I feel that we have found a very good ‘fit’ in our new official kit supplier.

“Castore is an exciting brand that has a growing portfolio of partners, and we both share similar views in valuing innovation and having aspirations to become leaders in both our fields.

“We look forward to working with Castore in providing state-of-the-art sportswear that our players, coaches, staff, members and supporters will all enjoy.”

Tom Beahon, Co-founder, Castore Sportswear, added:

“After announcing our recent partnerships with the ECB and Cricket South Africa, our partnership with Kent Cricket further strengthens our presence in cricket globally.

“Kent is a club with a rich history but more importantly, similar to ourselves, an exciting future ahead, and it’s something we are delighted to be a part of for the coming years.

“Alongside this, Kent Cricket is renowned for their continual positive influence in the local community and that is something we will be looking to support throughout the partnership to ensure the fans continue to feel part and proud of the club.”

Most recently, Castore has also partnered with Jos Buttler, Owen Farrell, Adam Peaty, Sir Andy Murray and Cricket South Africa.