fbpx
eSports

KFC partners with OR Esports

Aditya Chaudhuri Aditya Chaudhuri

KFC joins as an Official Chicken Dinner Partner.

 

Serving up a recipe for fun, OR Esports have announced KFC India as the team’s ‘Winner Winner Chicken Dinner’ (WWCD) sponsor for 2022.

As sponsors, KFC will support streaming of the OR Esports gaming events, provide unique jerseys for players to wear their excitement, and also perhaps surprise players with a digital avatar of Colonel Sanders.

As brands in India battle for Gen Z’s attention, being the ‘Winner Winner Chicken Dinner’ sponsor puts KFC India in the very battleground where all the action is taking place. As maker of the World’s Tastiest Chicken, KFC India will now be inducing some ‘crispiness’ in the gaming arena as well, giving its young netizen consumers an opportunity to enjoy their KFC Bucket and have it too.

 

Talking about adding E-gaming to KFC’s Bucket of partnerships, Moksh Chopra,Chief Marketing Officer, KFC India, commented:

KFC is always open to collaborating with culturally relevant partners, in a way that’s distinctive. E-gamers and KFC fans in India share commonalities of being passionate, youthful and innovative. Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams.

Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic. And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good.

 

In today’s competitive arena, winning a battle royale match is no easy task; outlasting other players requires cunning, skill, and exceptional coordination. “Winner Winner Chicken Dinner” is a popular phrase gamer’s shout to celebrate a victory in one of India’s most popular multiplayer battle royale games, Battlegrounds Mobile India (BGMI). This collaboration enables the brand to engage with the fast-growing gaming audience via direct connection with their favourite game and convert them into loyal customers in the longer run.

 

Speaking about the partnership, Kasturi Rangan, OR Esports CEO and CPO, PTW, added:

To have one of the world’s leading QSR brands – KFC India – join us reaffirms OR Esports’ commitment to scale esports with the world’s best brands. Anchored by a slate of content activations and interactive fan engagement, this partnership provides KFC with the perfect platform to directly engage new and long-time loyal KFC fans and the esports community.

With a shared passion for gaming and finger lickin & good food, we’re excited about the incredible fan experiences and milestones we will accomplish together.

 

Tapping into two of the biggest passion points of esports fans — food and gaming — this partnership will include content creation, activations and fan experiences via live tournaments, video integrations and branding at the OR Esports gaming house.

With an exciting line-up of OR Esports at Battlegrounds Mobile India Series (BGIS), who have qualified for finals starting from Jan 13–16 2022, there is enough and more to appeal to the gamer in you. OR Esports’ BGMI line-up is all set to clash against the top teams for the final showdown.

 

Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

BLAST partners with Revoult

BLAST partners with Revoult

Esports tournament organiser BLAST has signed a partnership agreement with global financial tech company Revoult, which comes on board as a Presenting Partner for the BLAST Premier Spring Final event,...

Esports World Cup Foundation inks deal with Barn's Coffee

Esports World Cup Foundation inks deal with Barn's Coffee

The Esports World Cup Foundation (EWCF) has announced a partnership agreement with Barn's Coffee, which comes on board as the Exclusive Coffee Brand for the upcoming Esports World Cup, set...

Vitality teams up with Abios

Team Vitality teams up with Abios

Esports organisation Team Vitality has announced a long-term partnership agreement with esports data and tech provider Abios. The partnership is aimed at enhancing the French esports side's fan engagement application,...