Kinara Capital signs Jadeja as brand ambassador

The Indian all-rounder has been onboarded on occasion of the firm’s 10th anniversary.

Kinara Capital has announced Indian cricketer Ravindra Jadeja as its brand ambassador. The announcement comes on the company’s 10th anniversary, with Kinara hoping to boost its outreach in financing the MSME sector in the country.

The Bangalore-based firm, which provides business loans to all MSME sectors, hopes Jadeja’s presence will help put the company on the national map.

Founded in 2011, Kinara Capital has disrupted last-mile lending in India with a blend of high-tech and high-touch approach that combines technology and data-driven processes with personalised customer service in local languages.

Kinara Capital offers business loans to all MSME sectors including manufacturing, trading and services.

Speaking about Jadeja’s inclusion and the future for Kinara Capital, CEO and Founder, Hardika Shah, commented:

“I founded Kinara with the sole aim of easing access to credit for hardworking yet underserved MSME entrepreneurs in India. Starting with a handful of people in a home office, to impacting lakhs of lives in a short amount of time, Kinara has come a long way. On the occasion of our 10th anniversary, I am proud of my team and thankful to our investors and partners for believing in our vision of financial inclusion. Our sights are set even higher for the future.

“Ravindra Jadeja has become a household name in India because of his stellar performance, integrity and commitment to cricket. Both entrepreneurs and athletes thrive on the power of their own grit and determination. Jadeja’s voice will amplify our presence and bolster our pace of ensuring MSMEs can grow their businesses with Kinara.”