The Kolkata Knight Riders (KKR) have announced a multi-year partnership agreement with consumer electrical firm RR Kabel.
As per the agreement, RR Kabel becomes the Knight Riders’ Principal Partner. Its logo will thus feature on the right chest of the all KKR team apparel, with RR Kabel aiming to widen its brand presence through the partnership.
This is RR Kabel’s second partnership with the reigning Indian Premier League champions. It served as a KKR team partner during the 2021 IPL season.
Speaking about the RR Kabel partnership, Venky Mysore, CEO, Kolkata Knight Riders, commented:
“We are delighted to welcome RR Kabel back as a KKR partner for the upcoming season. As a globally recognized brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together.“
Kirti Kabra, Director, RR Global, said:
“The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn’t just about visibility, it’s about being part of something that sparks excitement and unites the nation.“
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