Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR) have announced a new partnership with sports and lifestyle brand playR. The deal will see playR become the Global Merchandise Partner of the team for the IPL 2024 season. playR will be working with the Kolkata-based team to create fan merchandise including Jersey and Apparel, Cricket Equipment, Fitness and Accessories apart from lifestyle products for fans to show their loyalty to the team. Through the partnership playR also aims to reach out to wider audiences.
Binda Dey, CMO, Knight Riders Group, commented,
“In line with our continued commitment to KKR fans, we are thrilled to announce our partnership with playR as the Global Merchandise Partner for the Kolkata Knight Riders in the upcoming T20 Tournament. This collaboration opens up exciting opportunities for us to engage with our fans worldwide and offer them an extensive range of merchandise to showcase their support for their favourite team. With playR’s and our shared vision for enhancing fan experience, we are confident that this partnership will further elevate the fandom around Kolkata Knight Riders on a global scale.”
Ravi Kukreja, co-founder, director – playR, said,
“We are thrilled to be partnering with Kolkata Knight Riders for the 2024 season and onwards. This partnership will allow us to create a unique range of merchandise for KKR fans around the world. We look forward to working with the team and helping them further strengthen and cater to their already strong fan base.”
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