KL Rahul backed Boldfit raises INR 110 Crores in first round funding

Fitness brand Boldfit has raised INR 110 Crores in their Series-A Funding from global venture capital firm, Bessemer Venture Partners. In July 2024, Indian cricketer KL Rahul not only became a brand ambassador but also an investor in the fitness brand. 

Equi-T Partners were the exclusive financial advisors to Boldfit on this transaction. 

On the partnership and brand mission, Founder of Boldfit, Pallav Bihani said: 

“This investment from Bessemer Venture Partners is a powerful endorsement of Boldfit’s vision to lead India’s fitness revolution. With this support, we’re ready to take the next big leap in our journey, delivering world-class products that inspire millions of people to lead healthier, more active lives. Boldfit is committed to setting new benchmarks for quality and innovation in fitness, making it accessible to every fitness enthusiast across the country.”

Indian cricketer and investor, KL Rahul commented: 

“This funding is a strong step forward for Boldfit, driving advancement in fitness for today’s India. Excited to see how Boldfit brings in the best for wellness with this momentum.”

Speaking on the partnership, Partner at Bessemer Venture Partners, Anant Vidur Puri said: 

“We believe sports and fitness is a rapidly growing market in India and Boldfit has emerged as an early leader in the space with its strong focus on product quality, holistic distribution, and strong brand partnerships. We’re excited to partner with Pallav and the team in their next stage of growth.”

Boldfit was founded in 2018 and offers a wide range of activewear, sports and fitness accessories and equipment. They have also collaborated with major Indian Premier League (IPL) franchises such as Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru.