The Kolkata Knight Riders have won the IPL twice, but they have been coming up empty-handed since 2014. Last year, they almost added another trophy to their cabinet as they reached the final, but they were beaten soundly by a very composed Chennai Super Kings outfit. This time, they would want to go the full distance.
Here’s a list of the Kolkata Knight Riders sponsors for IPL 2022.
Owned by TicTok Skill Games Pvt. Ltd., the Indian online social gaming platform was announced as a Principal Sponsor of the KKR in March 2022 as part of a long-term agreement.
Putting the WinZO logo at the front and centre of the KKR matchday shirt, the partnership not only grants branding rights to the gaming platform but also entails the Knight Riders interacting with the WinZO users across various social media platforms.
The Bangalore-based Indian online education platform joined the KKR sponsorship portfolio as an Official Sponsor ahead of IPL 2021.
Ahead of IPL 2022, Unacademy’s partnership with the KKR was upgraded as the former was made a Principal Sponsor of the IPL franchise.
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The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season.
The Kolkata-based skincare brand was announced as an associate sponsor of the KKR in March 2022 in a deal covering IPL 2022. Apart from branding rights, the partnership entails the KKR and Joy collaborating over TVCs and fan-engagement initiatives. The Joy logo is also set to feature on the KKR matchday-shirt sleeve.
The premium innerwear brand of the Kolkata-headquartered Lux Industries serves as the Official Kit and Merchandise Partner to the KKR since the 2016. Lux Cozi’s logo duly appears at the front of the KKR matchday shirt, on the top left corner.
The Noida-based Hindi news network became an Official Sponsor of the KKR in September 2020.
The Mumbai-based personal finance company was announced as an Official Sponsor of the KKR in March 2022.
The Mumbai-headquartered Indian insurance company was announced as an associate sponsor of three IPL teams—the Kolkata Knight Riders, the Gujarat Titans and the Lucknow Super Giants—in February 2022.
Virat Kohli’s youth fashion brand Wrogn serves as an Official Merchandise Partner to the KKR. Ahead of the 2021 IPL, the brand’s sportswear division was announced as KKR’s Official Kit Supplier. Wrogn’s logo also features on the team’s matchday trousers.
The soda offering of United Spirits Limited-manufactured Indian spirit brand McDowell’s No.1 was added to the Kolkata Knight Riders sponsorship portfolio as an Official Partner ahead of IPL 2022.
The chocolate bar brand returned as an Official Partner of the KKR ahead of IPL 2022. It served as their official “crunch partner” in IPL 2018.
The South Korean electronics giant was also added to the Kolkata Knight Riders sponsorship portfolio as an Official Partner ahead of IPL 2022.
The Coca-Cola Company and the Kolkata Knight Riders go back a long way. The two first partnered back in February 2009 as part of a three-year deal, which came at the back of KKR owner Shah Rukh Khan losing his then-more-than-decade-long endorsement deal with PepsiCo. The beverage giant then announced a partnership with the two-time IPL winners in March 2020. Now, ahead of IPL 2022, Thums Up, an Indian cola brand of The Coca-Cola Company, has been added to the KKR sponsorship portfolio as one of their Official Partners.
boAt is a manufacturer and marketer of audio products, adapters and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2022, it was announced that boAt would be extending its partnership with the Kolkata Knight RIders to continue serving them as their official audio partner for IPL 2022.
The Mumbai-headquartered banking products and financial services provider has been serving as an Official Partner to the KKR since September 2020. As per the deal, Kotak has designed KKR-themed debit and credit cards for the team’s supporters.
Ahead of IPL 2021, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight IPL teams (excluding the SunRisers Hyderabad) in March 2021 to become their Official Tire Partner.
Mio Amore is a cakery based in Kolkata. It joined the KKR sponsorship portfolio as an Official Partner ahead of IPL 2021.
The Bangalore-headquartered neobank was onboarded by the KKR as an Official Partner ahead of IPL 2022.
The Kolkata-based ice cream brand was announced as an Official Partner of the KKR in March 2022. As per the deal, Rollick has rolled out a KKR-themed ice cream called Chatpata Powerplay. It also has image rights to feature KKR players in its products’ packaging.
The Mumbai-based creative agency was announced as the Knight Riders’ communication partner for IPL 2022 in March 2022. Apart from branding rights, the deal sees Mullen Lintas deliver from its Mumbai office the team’s campaign ideas, brand film, activations (both digital and on-ground), internal branding and team manifesto.
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