Anshuman JoshiThe Chennai Super Kings (CSK) ended their three-year wait for their fourth IPL trophy as they beat the Kolkata Knight Riders in last year’s Indian Premier League final. Now, as the IPL returns to India this year, rest assured that the Super Kings are ready to retain their crown and display the same consistent dominance over the league that they have shown since 2008. Here are the Chennai Super Kings’ sponsors going into the 2022 Indian Premier League.
CSK Sponsors – TVS Eurogrip, India Cements, Gulf, SNJ Distilleries, Reliance Jio,
Nippon Paint, Astral Pipes, Equitas Small Finance Bank, Dream11, Amul Kool,
Amazon Pay, Aqilliz, Fever FM, Hello FM, Atsware, Basicslife.com, boat,
Christy Textiles, Cover It Up, EUME, FanCraze, FanPlay IoT, Fully Filmy, ICICI Bank,
Kaadoo Games, Levista Instant Coffee, NAC Jewellers, Nasher Miles, The Souled Store
Also Read – Indian Premier League Sponsors 2022
Principal Partners
Following brands are listed on the CSK website as their Principal Partners — the premium tier of the franchise’s sponsorship portfolio.
TVS Eurogrip
The Madurai-based two- and three-wheeler vehicles’ tyre manufacturing brand of TVS Srichakra Ltd was announced as a Principal Partner of the CSK in a three-season deal—covering IPL 2022, 2023 and 2024—in November 2021. The deal is reportedly worth north of ?100 crore.
As per the deal, the TVS Eurogrip logo features on the front of the CSK matchday shirts, replacing that of e-commerce company Myntra, which held the principal front-of-shirt sponsorship for IPL 2021. The partnership also entails co-branded fan-engagement initiatives.
India Cements
Owner of the franchise, the Chennai-based cement manufacturer has been a Principal Partner and back-of-shirt sponsor of the CSK since the inception of the IPL back in 2008. Its logo can be seen above the kit number on the back of the team’s matchday shirt.
In March 2022, India Cements launched two CSK-themed products: Conkrete Super King and Halo Super King.
Gulf
The Indian arm of the Pittsburgh-headquartered global oil company has been a Principal Partner and front-of-shirt sponsor of the CSK since 2011. Gulf’s logo can be seen at the front of the team’s matchday shirt, on the top left corner.
SNJ Distilleries
Following brands are listed on the CSK website as their Principal Partners — the premium tier of the franchise’s sponsorship portfolio.
- British Empire
British Empire‘s logo can be seen at the back of the CSK players’ caps and helmets. For obvious reasons, the announcement of British Empire as a sponsor was a matter of controversy for the Chennai-based franchise, but the two parties have continued their association thus far.
- SNJ 10000
SNJ 10000’s logo can be seen on the sleeves of the CSK matchday shirt. The partnership has seen the CSK’s star players like MS Dhoni and Suresh Raina make appearances in the beer’s ad campaigns over the years.
In March 2022, the partnership was extended in a three-season agreement, with the new deal set to run until IPL 2024. With a marketing budget of ?40 crore, the partnership grants SNJ visibility on the strong arm of the CSK jersey as well as on both sides of the team’s matchday trousers.
Reliance Jio
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across IPL since the 2018 season. For the CSK, Jio’s logo can be seen on the left of the team’s matchday cap and helmet.
Nippon Paint
The Indian arm of the Osaka-headquartered Japanese paint and paint products manufacturer serves as an Associate Sponsor to the team since 2018. Its logo can be seen on the sleeves of the CSK matchday shirt.
Astral Pipes
The Ahmedabad-headquartered plumbing and drainage systems manufacturer was announced as a Principal Partner of the CSK in March 2021.
Equitas Small Finance Bank
The Chennai-based small finance bank serves as the team’s Official Retail Banking Partner since August 2020. It previously signed a principal sponsorship agreement with the franchise in 2018.
Official Partners
Following brands are listed on the CSK website as their Official Partners — the second tier of the franchise’s sponsorship portfolio.
Dream11
Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to six out of eight teams in the tournament, excluding the Kolkata Knight Riders and the Royal Challengers Bangalore.
Pouring Partner
Amul Kool
The flavoured milk brand of Anand-headquartered Indian dairy giant Amul is listed as a Pouring Partner of the CSK for IPL 2022 on the team’s official website. Apart from branding rights, the deal grants Amul pouring rights for its Kool drinks at all CSK-affiliated events.
Digital Partners
Amazon Pay
For IPL 2022, the official online payments service of Seattle-headquartered American tech giant Amazon is serving as a Digital Partner to the CSK.
Aqilliz
The Singapore-headquartered blockchain solutions provider has also been onboarded by the CSK as a Digital Partner for IPL 2022.
Radio Partners
Following radio stations serve as the exclusive radio partners to the CSK. The partnership sees them offer fans unique “money can’t buy” experiences.
Fever FM
The Chennai arm (91.9 FM) of the national radio network has been a radio partner of the franchise since April 2018.
Hello FM
Owned by Malar Publications, Hello FM is a private radio station operating within Tamil Nadu that has been a partner of the franchise since April 2009.
Merchandise Partners
Following is a list of brands the CSK have a merchandising deal with. The deal sees these brands make CSK-themed products for their fans, as well as provide exclusive experience opportunities.
Atlasware
Atlasware is a stainless-steel household products manufacturer based in Chennai.
Basicslife.com
Basicslife.com is a menswear e-store based in Chennai.
boAt
boAt is a manufacturer and marketer of audio products, adapters and cables. It serves as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
Christy Textiles
Christy Textiles is a manufacturer of bed and bath linens based in Tiruchengode, Tamil Nadu.
Cover It Up
Cover It Up is a Chennai-based manufacturer of customisable pop culture-themed products ranging from stationery to smartphone accessories.
EUME
EUME, a lifestyle brand known for backpacks, rain covers and protective masks, has been a merchandising partner of the CSK since September 2020.
FanCraze
FanCraze is a blockchain-based decentralised marketplace for officially licensed cricket NFTs.
FanPlay IoT
FanPlay is an Internet of Things-powered fan-engagement platform that has been serving as the official fan engagement partner to the CSK since IPL 2020 and is also listed as a CSK Merchandise Partner for IPL 2022.
The FanPlay app taps into wearable tech that monitors information like the wearer’s heart rate and blood pressure, and by measuring such metrics during a game — using the data to infer the emotional changes a person has gone through while watching a game — the app rewards the fans in a metric called FanEmote.
Fully Filmy
Fully Filmy is a pop culture-themed manufacturer of posters, backpacks and stationery. The Chennai-based company signed on as a CSK Merchandise Partner ahead of IPL 2021.
ICICI Bank
TThe Vadodara-headquartered Indian multinational bank was announced as Merchandise Partner of the CSK in March 2022. Apart from branding rights, the deal sees the two release exclusive CSK-branded ICICI credit cards with unique benefits for the team’s fans.
Kaadoo Games
Kaadoo is a manufacturer of board and card games based in Bangalore.
Levista Instant Coffee
The Bangalore-based coffee brand serves as the Official Coffee and Merchandising Partner to the CSK since September 2020.
NAC Jewellers
NAC is an Indian jewellery brand based in Mylapore and Chennai, Tamil Nadu.
Nasher Miles
The Mumbai-based contemporary travel products manufacturer serves as the Licensed Travel Partner to the CSK.
The Souled Store
The Souled Store is a Mumbai-based manufacturer of pop culture-themed products ranging from clothing to stationery.
