LA28 gets new Founding Partner in Allstate

American insurance company Allstate has been confirmed as a Founding Partner of the 2028 Los Angeles Olympic and Paralympic Games (LA28), as well as the Home and Auto Insurance Partner of Team USA for the two events.

The agreement builds on Allstate’s existing support of college sports in the US and adds the insurer to the LA28 Founding Partners roster alongside the likes of Comcast, JPMorgan Chase, Delta, Google, Honda, Intuit, Korn Ferry, and Starbucks.

Allstate will partner with NBCUniversal, supporting its multi-platform coverage of the Games.

The 2028 Olympic Games are scheduled to get under way from July 14, 2028, with the closing ceremony set to be held on July 30, 2028. The 2028 Paralympic Games, meanwhile, are scheduled to be held between August 15 and 27, 2028.

Reynold Hoover, CEO of LA28, said:

“Allstate’s commitment to LA28 reflects the momentum we’re building toward the Games.

“As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we’re that much closer to delivering a Games this city and this country can be proud of.”

Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee, stated:

“Team USA athletes dedicate years of effort in pursuit of excellence on and off the field of play, chasing their dreams of representing the United States on the biggest stage in sports.

“Allstate’s support will help Team USA athletes access the resources they need to train and compete at the highest level, while also helping to inspire the next generation of Olympians and Paralympians.”

Elizabeth Brady, EVP and Chief Marketing, Customer and Communications Officer, Allstate, commented:

“For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential.

“Many Olympians and Paralympians develop that character on college campuses long before representing their country. Supporting Team USA and LA28 is a natural extension of our commitment and of Allstate’s purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams.”

Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal, added:

“Allstate’s support of athletes extends far beyond competition, reflecting a longstanding dedication to helping them reach their full potential.

“That shared belief in the power of sport and opportunity makes them a natural partner for Team USA and LA28, and we’re proud to celebrate the stories, achievements and lasting impact of the Olympic and Paralympic movement together.”