LaLiga, the top division of Spanish profession football, has announced a partnership with cryptocurrency exchange CoinW, roping it in as its Official Regional Crypto Exchange Partner.
As per the agreement, the two parties will work together on various fan engagement activities, exclusive rewards and giveaways, educational campaigns on blockchain, and football-themed programmes.
Also read: LaLiga extends Bloomsbury Football partnership
Speaking about the partnership with CoinW, Sergi Torrents, Managing Director of LaLiga in Greater China, commented:
“Innovation has always been at the heart of La Liga’s approach. This partnership with CoinW underscores our commitment to staying ahead of the curve while connecting with our fans in meaningful and modern ways. Blockchain and crypto are reshaping industries, and we’re excited to explore their potential with a forward-thinking partner like CoinW.“
Nassar Achkar, Chief Strategy Officer of CoinW, said:
“At CoinW, we are dedicated to creating a future where blockchain and sports unite, offering fans around the globe immersive and rewarding experiences. La Liga embodies excellence, innovation, and perseverance—values that align perfectly with our mission to democratize cryptocurrency and empower communities worldwide. This collaboration is not just a milestone for CoinW; it’s a celebration of the limitless possibilities of crypto and football.”
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