LaLiga nets Vivo deal

Vivo announced as LaLiga’s Official Smartphone Partner.

Chinese technology firm Vivo has signed a two-year partnership with LaLiga, which will see it become the Official Smartphone Partner of the Spanish football topflight.

The partnership is aimed at promoting digital transformation and spearheading Vivo’s expansion in Spain.

Diego Xiao, President for Spain and Portugal, Vivo, commented:

“LaLiga and Vivo share a passion for making new, unique and innovative experiences possible for our fans. In fact, a fundamental part of this collaboration, in line with the slogan of a campaign we’re launching “Cuánto más lo vives, más te une (The more you live it, the more it unites you)”, is the commitment of both brands to design, innovation and passion.”

Óscar Mayo, Executive General Director, LaLiga, added:

“We are delighted to welcome vivo to the portfolio of LaLiga sponsors. We both look for excellence in what we do. At LaLiga, we work to offer football fans the best audiovisual products and we know that vivo focuses on helping its users to enjoy the greatest experiences and to achieve the ‘Perfect shot’.”

With the LaLiga partnership, Vivo continues to strengthen its sports sponsorship portfolio. The smartphone brand was recently the Official Partner at the 2020 men’s Euros and has also partnered with FIFA Men’s World Cup 2022 as well as the 2024 men’s Euros. Vivo was also, up until recently, the title sponsor of the Indian Premier League.